Public Relations, Advertising, and Applied Communication bachelor's degree at The University of Alabama
Tuscaloosa, AL · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are close to similar programs.
$4,667 above the national median for the same field and degree level.
Debt as a share of earnings
36.6% of annual earnings
Highest price with a positive payoff
$13,068 / year
Modeled 10-year payoff
−14% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$52,270
$8,000Annual price+$20,270
$16,000Annual price−$11,730
$22,000Current college-wide context−$35,730
$24,000Annual price−$43,730
$32,000Annual price−$75,730
$40,000Annual price−$107,730
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+51%Earnings growth, year 1 → 5$42,445 → $64,089232Earn above high-school thresholdGraduate count in the year-4 cohort79Working in the college’s stateGraduate count in the year-4 cohort270Year-5 earnings observationsCohort behind the year-5 median343Borrowers representedCohort behind the debt median$85,960Awarding-school debtDebt attributed to the college granting the credential3Recent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
795Students receiving federal aid2024–25 Title IV enrollment151Federal-aid completers2024–25 program completers265Pell Grant recipients2024–25 program count540Federal loan borrowers2024–25 unduplicated count
4.1%Federal-aid non-completion rate2022–23 program cohort · 31 non-completers289Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$68,227$33,419 above the preliminary benchmark
Additional borrowing reported for this category: 175 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$22,420
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$25,000
Median federal debt across schools attended at this academic level.
03 · EARNINGS$68,227
Observed median earnings four full years after completion.
04 · REPAYMENT$265/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$42,445Year 1
$68,227Year 4
$64,089Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
4.7% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,686
Estimated loan payment$265
343borrowers represented where reported
HOW DOES IT COMPARE?
$68,227 vs. $63,560
$4,667 above the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Communications Teachers, Postsecondary$63,760 median wageAL estimate · 300 jobs · 25-1122$51,990–$78,400 middle 50% of AL wages+2.1% projected U.S. growth · 2,400 openings/yrTypical entry: Doctoral or professional degreePublic Relations Specialists$61,710 median wageAL estimate · 2,410 jobs · 27-3031$48,130–$82,360 middle 50% of AL wages+1.8% projected U.S. growth · 23,000 openings/yrTypical entry: Bachelor's degreePublic Relations Managers$98,210 median wageAL estimate · 540 jobs · 11-2032$80,070–$127,510 middle 50% of AL wages+5.7% projected U.S. growth · 6,100 openings/yrTypical entry: Bachelor's degreeFundraising Managers$83,700 median wageAL estimate · 210 jobs · 11-2033$73,740–$107,310 middle 50% of AL wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$64,640 median wageAL estimate · 60 jobs · 11-2011$62,500–$143,210 middle 50% of AL wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraisers$60,120 median wageAL estimate · 1,120 jobs · 13-1131$46,480–$69,780 middle 50% of AL wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeNews Analysts, Reporters, and Journalists$43,440 median wageAL estimate · 530 jobs · 27-3023$36,810–$48,950 middle 50% of AL wages-5.9% projected U.S. growth · 3,400 openings/yrTypical entry: Bachelor's degreeTraining and Development Managers$128,750 median wageAL estimate · 150 jobs · 11-3131$101,780–$160,420 middle 50% of AL wages+6.4% projected U.S. growth · 4,100 openings/yrTypical entry: Bachelor's degreeHuman Resources Managers$113,210 median wageAL estimate · 2,160 jobs · 11-3121$85,640–$153,650 middle 50% of AL wages+5.5% projected U.S. growth · 16,800 openings/yrTypical entry: Bachelor's degreeTechnical Writers$85,840 median wageAL estimate · 630 jobs · 27-3042$74,210–$104,860 middle 50% of AL wages+0.8% projected U.S. growth · 3,200 openings/yrTypical entry: Bachelor's degreeAgents and Business Managers of Artists, Performers, and Athletes$82,890 median wageU.S. estimate · 12,620 jobs · 13-1011+9.7% projected U.S. growth · 2,400 openings/yrTypical entry: Bachelor's degreeHealth Education Specialists$65,210 median wageAL estimate · 540 jobs · 21-1091$45,500–$78,760 middle 50% of AL wages+5.6% projected U.S. growth · 6,900 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
01
Professional, Scientific, and Technical Services
about 21.3%02
Information
about 12.7%03
Educational Services
about 10.5%04
Finance and Insurance
about 7.4%05
Wholesale Trade
about 6.4%
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.