How much do Marketing bachelor's degree graduates from The University of Alabama earn?

The reported median is $77,451 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $23,071.

Is this program above or below similar programs?

Reported year-four earnings are 12% above the national median for the same field and degree level.

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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at The University of Alabama

Tuscaloosa, AL · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are notably above similar programs.

$8,148 above the national median for the same field and degree level.

Debt as a share of earnings: 29.8% of annual earnings
Highest price with a positive payoff: $36,128 / year
Modeled 10-year payoff: +20% · Positive payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$144,510

$10,000Annual price+$104,510

$20,000Annual price+$64,510

$22,000Current college-wide context+$56,510

$30,000Annual price+$24,510

$40,000Annual price−$15,490

$50,000Annual price−$55,490

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+64%Earnings growth, year 1 → 5$48,879 → $80,393

181Earn above high-school thresholdGraduate count in the year-4 cohort

65Working in the college’s stateGraduate count in the year-4 cohort

206Year-5 earnings observationsCohort behind the year-5 median

386Borrowers representedCohort behind the debt median

$60,861Awarding-school debtDebt attributed to the college granting the credential

0Recent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

1,337Students receiving federal aid2024–25 Title IV enrollment

250Federal-aid completers2024–25 program completers

469Pell Grant recipients2024–25 program count

936Federal loan borrowers2024–25 unduplicated count

4.6%Federal-aid non-completion rate2022–23 program cohort · 64 non-completers

207Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result

Observed year-4 earnings$77,451$42,643 above the preliminary benchmark

Additional borrowing reported for this category: 328 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$22,420

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$23,071

Median federal debt across schools attended at this academic level.

03 · EARNINGS$77,451

Observed median earnings four full years after completion.

04 · REPAYMENT$245/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$22,420Institution-wide annual figure

COST OF ATTENDANCE$33,382Institution-wide annual budget

ADMISSION RATE76.6%Institution context

COMPLETION RATE73.4%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$48,879Year 1

$77,451Year 4

$80,393Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

3.8% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$6,454

Estimated loan payment$245

386borrowers represented where reported

HOW DOES IT COMPARE?

$77,451 vs. $69,303

$8,148 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$120,160 median wageAL estimate · 1,540 jobs · 11-2021$89,950–$164,800 middle 50% of AL wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$82,170 median wageAL estimate · 1,260 jobs · 25-1011$62,710–$128,810 middle 50% of AL wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$59,530 median wageAL estimate · 8,390 jobs · 13-1161$46,330–$79,690 middle 50% of AL wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$124,040 median wageAL estimate · 4,670 jobs · 11-2022$87,490–$167,200 middle 50% of AL wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$83,700 median wageAL estimate · 210 jobs · 11-2033$73,740–$107,310 middle 50% of AL wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeAdvertising and Promotions Managers$64,640 median wageAL estimate · 60 jobs · 11-2011$62,500–$143,210 middle 50% of AL wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraisers$60,120 median wageAL estimate · 1,120 jobs · 13-1131$46,480–$69,780 middle 50% of AL wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$51,860 median wageAL estimate · 130 jobs · 15-1255$48,730–$96,450 middle 50% of AL wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degree

CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

Professional, Scientific, and Technical Services

about 21.5%

Finance and Insurance

about 17.6%

Wholesale Trade

about 7.9%

Manufacturing

about 7.1%

Retail Trade

about 5.2%

Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Huntsville, AL

University of Alabama in Huntsville

$71 less debt · $3,624 lower annual net price

Earnings: $58,015
Debt: $23,000
Annual net price: $18,796

View outcomes →

Florence, AL

University of North Alabama

$1,571 less debt · $10,250 lower annual net price

Earnings: $51,124
Debt: $21,500
Annual net price: $12,170

View outcomes →

Jacksonville, AL

Jacksonville State University

$3,571 less debt · $8,141 lower annual net price

Earnings: $47,514
Debt: $19,500
Annual net price: $14,279

View outcomes →

Auburn, AL

Auburn University

$2,571 less debt

Earnings: $74,702
Debt: $20,500
Annual net price: $24,323

View outcomes →

Compare these programs →

DATA QUALITY

Check the evidence behind the estimate.

206 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →