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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at California State University, Fresno

Fresno, CA · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are below similar programs.

$11,908 below the national median for the same field and degree level.

Debt as a share of earnings
29.3% of annual earnings
Highest price with a positive payoff
Not reached
Modeled 10-year payoff
−40% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$57,395 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+71%Earnings growth, year 1 → 5$37,484 → $64,053
90Earn above high-school thresholdGraduate count in the year-4 cohort
104Working in the college’s stateGraduate count in the year-4 cohort
113Year-5 earnings observationsCohort behind the year-5 median
Not availableBorrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

244Students receiving federal aid2024–25 Title IV enrollment
83Federal-aid completers2024–25 program completers
173Pell Grant recipients2024–25 program count
59Federal loan borrowers2024–25 unduplicated count
116Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$36,082Informational preview, not a final accountability result
Observed year-4 earnings$57,395$21,313 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$7,000

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$16,797

Median federal debt across schools attended at this academic level.

03 · EARNINGS$57,395

Observed median earnings four full years after completion.

04 · REPAYMENT$178/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$7,000Institution-wide annual figure
COST OF ATTENDANCE$20,095Institution-wide annual budget
ADMISSION RATE95.3%Institution context
COMPLETION RATE57.0%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$37,484Year 1
$57,395Year 4
$64,053Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

3.7% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,783
Estimated loan payment$178
Not availableborrowers represented where reported
HOW DOES IT COMPARE?

$57,395 vs. $69,303

$11,908 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$193,620 median wageCA estimate · 54,660 jobs · 11-2021$139,950–$271,360 middle 50% of CA wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$128,470 median wageCA estimate · 5,290 jobs · 25-1011$80,600–$176,570 middle 50% of CA wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$94,700 median wageCA estimate · 119,070 jobs · 13-1161$65,290–$134,630 middle 50% of CA wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$167,230 median wageCA estimate · 3,080 jobs · 11-2011$122,790–$216,220 middle 50% of CA wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$136,110 median wageCA estimate · 27,090 jobs · 15-1255$91,600–$191,960 middle 50% of CA wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$135,870 median wageCA estimate · 5,430 jobs · 11-2033$106,910–$192,290 middle 50% of CA wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSales Managers$134,910 median wageCA estimate · 112,440 jobs · 11-2022$91,210–$206,710 middle 50% of CA wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$83,520 median wageCA estimate · 1,180 jobs · 19-3022$68,840–$119,090 middle 50% of CA wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$79,710 median wageCA estimate · 12,860 jobs · 13-1131$62,360–$101,930 middle 50% of CA wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

San Diego, CA

San Diego State University

$23,973 higher earnings · $1,797 less debt

Earnings
$81,368
Debt
$15,000
Annual net price
$15,364
View outcomes →
San Francisco, CA

San Francisco State University

$14,296 higher earnings · $4,493 less debt

Earnings
$71,691
Debt
$12,304
Annual net price
$12,278
View outcomes →
Long Beach, CA

California State University, Long Beach

$10,001 higher earnings · $2,710 less debt

Earnings
$67,396
Debt
$14,087
Annual net price
$10,440
View outcomes →
Northridge, CA

California State University, Northridge

$6,978 higher earnings · $2,797 less debt

Earnings
$64,373
Debt
$14,000
Annual net price
$7,021
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

113 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →