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Marketing bachelor's degree at University of Idaho

Moscow, ID · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are below similar programs.

$9,527 below the national median for the same field and degree level.

Debt as a share of earnings
41.7% of annual earnings
Highest price with a positive payoff
Not reached
Modeled 10-year payoff
−38% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$59,776 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+37%Earnings growth, year 1 → 5$45,555 → $62,208
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
39Working in the college’s stateGraduate count in the year-4 cohort
76Year-5 earnings observationsCohort behind the year-5 median
88Borrowers representedCohort behind the debt median
$20,000Awarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

236Students receiving federal aid2024–25 Title IV enrollment
34Federal-aid completers2024–25 program completers
113Pell Grant recipients2024–25 program count
135Federal loan borrowers2024–25 unduplicated count
11.3%Federal-aid non-completion rate2022–23 program cohort · 24 non-completers
71Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$59,776$24,968 above the preliminary benchmark

Additional borrowing reported for this category: 46 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$14,831

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$24,926

Median federal debt across schools attended at this academic level.

03 · EARNINGS$59,776

Observed median earnings four full years after completion.

04 · REPAYMENT$264/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$14,831Institution-wide annual figure
COST OF ATTENDANCE$23,738Institution-wide annual budget
ADMISSION RATE75.5%Institution context
COMPLETION RATE57.3%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$45,555Year 1
$59,776Year 4
$62,208Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

5.3% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,981
Estimated loan payment$264
88borrowers represented where reported
HOW DOES IT COMPARE?

$59,776 vs. $69,303

$9,527 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$142,090 median wageID estimate · 1,320 jobs · 11-2021$102,630–$197,240 middle 50% of ID wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$84,190 median wageID estimate · 240 jobs · 25-1011$62,680–$143,810 middle 50% of ID wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$60,970 median wageID estimate · 3,780 jobs · 13-1161$47,370–$84,310 middle 50% of ID wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$135,350 median wageID estimate · 2,490 jobs · 11-2022$102,320–$175,160 middle 50% of ID wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$87,990 median wageID estimate · 70 jobs · 11-2033$77,160–$122,220 middle 50% of ID wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$80,680 median wageID estimate · 60 jobs · 11-2011$79,040–$105,770 middle 50% of ID wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$64,250 median wageID estimate · 340 jobs · 15-1255$49,850–$98,960 middle 50% of ID wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$61,150 median wageID estimate · 380 jobs · 13-1131$49,640–$78,320 middle 50% of ID wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Boise, ID

Boise State University

$5,264 higher earnings · $2,926 less debt

Earnings
$65,040
Debt
$22,000
Annual net price
$21,610
View outcomes →
Pocatello, ID

Idaho State University

$4,704 higher earnings · $2,638 lower annual net price

Earnings
$64,480
Debt
$25,123
Annual net price
$12,193
View outcomes →
Gainesville, FL

University of Florida

$32,850 higher earnings · $9,352 less debt · $8,290 lower annual net price

Earnings
$92,626
Debt
$15,574
Annual net price
$6,541
View outcomes →
Champaign, IL

University of Illinois Urbana-Champaign

$30,968 higher earnings · $4,926 less debt · $476 lower annual net price

Earnings
$90,744
Debt
$20,000
Annual net price
$14,355
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

76 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →