Program directoryPROGRAM-CATEGORY PAYOFF

Marketing bachelor's degree outcomes at Eastern Illinois University

Charleston, IL · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$6,309 below the national median for the same field and credential.

Debt pressure
38.5% of annual earnings
Positive-payoff price ceiling
Not reached
10-year scenario
−22% · Negative payoff
Price evidence
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$62,994 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+35%Earnings growth, year 1 → 5$46,844$63,447
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
48Working in the college’s stateGraduate count in the year-4 cohort
63Year-5 earnings observationsCohort behind the year-5 median
54Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

100Students receiving federal aid2024–25 Title IV enrollment
15Federal-aid completers2024–25 program completers
54Pell Grant recipients2024–25 program count
58Federal loan borrowers2024–25 unduplicated count
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$62,994$28,186 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$12,786

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$24,250

Median federal debt across schools attended at this academic level.

03 · EARNINGS$62,994

Observed median earnings four full years after completion.

04 · REPAYMENT$257/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$12,786Institution-wide annual figure
COST OF ATTENDANCE$26,996Institution-wide annual budget
ADMISSION RATE65.3%Institution context
COMPLETION RATE47.4%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$46,844Year 1
$62,994Year 4
$63,447Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

4.9% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,250
Estimated loan payment$257
54borrowers represented where reported
HOW DOES IT COMPARE?

$62,994 vs. $69,303

$6,309 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$162,860 median wageIL estimate · 21,140 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$94,770 median wageIL estimate · 3,580 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$79,120 median wageIL estimate · 40,560 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$167,330 median wageIL estimate · 160 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSales Managers$155,280 median wageIL estimate · 32,240 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$106,290 median wageIL estimate · 2,860 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$85,710 median wageIL estimate · 2,050 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$66,440 median wageIL estimate · 4,470 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$54,080 median wageIL estimate · 320 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Chicago, IL

University of Illinois Chicago

$8,299 higher earnings · $5,500 less debt · $1,812 lower annual net price

Earnings
$71,293
Debt
$18,750
Annual net price
$10,974
View outcomes →
Champaign, IL

University of Illinois Urbana-Champaign

$27,750 higher earnings · $4,250 less debt

Earnings
$90,744
Debt
$20,000
Annual net price
$14,355
View outcomes →
Normal, IL

Illinois State University

$14,962 higher earnings · $3,750 less debt

Earnings
$77,956
Debt
$20,500
Annual net price
$19,398
View outcomes →
Dekalb, IL

Northern Illinois University

$13,379 higher earnings · $375 less debt

Earnings
$76,373
Debt
$23,875
Annual net price
$13,391
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

63 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →