Marketing bachelor's degree at McKendree University
Lebanon, IL · Private nonprofit
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are close to similar programs.
$3,607 below the national median for the same field and degree level.
Debt as a share of earnings
39.5% of annual earnings
Highest price with a positive payoff
$6,740 / year
Modeled 10-year payoff
−26% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$26,960
$8,000Annual price−$5,040
$16,000Annual price−$37,040
$24,000Current college-wide context−$69,040
$25,000Current college-wide context−$73,040
$32,000Annual price−$101,040
$40,000Annual price−$133,040
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+51%Earnings growth, year 1 → 5$34,872 → $52,669Not availableEarn above high-school thresholdGraduate count in the year-4 cohortNot availableWorking in the college’s stateGraduate count in the year-4 cohort22Year-5 earnings observationsCohort behind the year-5 median24Borrowers representedCohort behind the debt medianNot availableAwarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
57Students receiving federal aid2024–25 Title IV enrollment15Federal-aid completers2024–25 program completers25Pell Grant recipients2024–25 program count28Federal loan borrowers2024–25 unduplicated count
25Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$65,696$30,888 above the preliminary benchmark
Additional borrowing reported for this category: 15 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$24,717
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$25,949
Median federal debt across schools attended at this academic level.
03 · EARNINGS$65,696
Observed median earnings four full years after completion.
04 · REPAYMENT$275/mo
Estimated standard 10-year federal payment.
ADDITIONAL WORKFORCE PROGRAM REPORTS
2 related offerings reported to the Department of Labor
These provider-reported records add named prices, completion and employment context where available. They describe a separate workforce-program cohort and may include non-degree training, so they are not blended into the College Scorecard earnings or DegreeVerdict ROI.
Program of study leading to a bachalaureate degree · CIP 52.1401
BBA - Marketing
Reported price
$3
Completion
Not reported
Employed in Q2
Not reported
Q2 quarterly earnings
Not available
This program provides in-person instruction only.Program of study leading to a bachalaureate degree · CIP 52.1401
BBA - Marketing (Online)
Reported price
$3
Completion
Not reported
Employed in Q2
Not reported
Q2 quarterly earnings
Not available
This is a hybrid or blended program providing both in-person and online instruction.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$34,872Year 1
$65,696Year 4
$52,669Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
5.0% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,475
Estimated loan payment$275
24borrowers represented where reported
HOW DOES IT COMPARE?
$65,696 vs. $69,303
$3,607 below the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$162,860 median wageIL estimate · 21,140 jobs · 11-2021$124,300–$212,040 middle 50% of IL wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$94,770 median wageIL estimate · 3,580 jobs · 25-1011$58,130–$141,710 middle 50% of IL wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$79,120 median wageIL estimate · 40,560 jobs · 13-1161$60,210–$104,800 middle 50% of IL wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$167,330 median wageIL estimate · 160 jobs · 11-2011$121,480–$212,280 middle 50% of IL wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSales Managers$155,280 median wageIL estimate · 32,240 jobs · 11-2022$108,420–$208,670 middle 50% of IL wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$106,290 median wageIL estimate · 2,860 jobs · 11-2033$83,840–$132,430 middle 50% of IL wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$85,710 median wageIL estimate · 2,050 jobs · 15-1255$67,580–$129,810 middle 50% of IL wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$66,440 median wageIL estimate · 4,470 jobs · 13-1131$52,850–$81,750 middle 50% of IL wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$54,080 median wageIL estimate · 320 jobs · 19-3022$54,080–$104,420 middle 50% of IL wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degree
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Champaign, IL
University of Illinois Urbana-Champaign
$25,048 higher earnings · $5,949 less debt · $10,362 lower annual net price