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Marketing bachelor's degree outcomes at University of Kansas

Name: Marketing Bachelor's Degree outcomes at University of Kansas
Creator: U.S. Department of Education

Lawrence, KS · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$1,101 above the national median for the same field and credential.

Debt pressure: 31.1% of annual earnings
Positive-payoff price ceiling: $18,510 / year
10-year scenario: +1% · Positive payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$74,040

$8,000Annual price+$42,040

$16,000Annual price+$10,040

$18,000Current college-wide context+$2,040

$24,000Annual price−$21,960

$32,000Annual price−$53,960

$40,000Annual price−$85,960

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+74%Earnings growth, year 1 → 5$48,204 → $83,828

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

17Working in the college’s stateGraduate count in the year-4 cohort

43Year-5 earnings observationsCohort behind the year-5 median

102Borrowers representedCohort behind the debt median

$38,179Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

528Students receiving federal aid2024–25 Title IV enrollment

55Federal-aid completers2024–25 program completers

173Pell Grant recipients2024–25 program count

383Federal loan borrowers2024–25 unduplicated count

Preliminary federal earnings benchmark$34,058Informational preview, not a final accountability result

Observed year-4 earnings$70,404$36,346 above the preliminary benchmark

Additional borrowing reported for this category: 135 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$18,059

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$21,893

Median federal debt across schools attended at this academic level.

03 · EARNINGS$70,404

Observed median earnings four full years after completion.

04 · REPAYMENT$232/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$18,059Institution-wide annual figure

COST OF ATTENDANCE$26,751Institution-wide annual budget

ADMISSION RATE93.5%Institution context

COMPLETION RATE68.8%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$48,204Year 1

$70,404Year 4

$83,828Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.0% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,867

Estimated loan payment$232

102borrowers represented where reported

HOW DOES IT COMPARE?

$70,404 vs. $69,303

$1,101 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$154,510 median wageKS estimate · 1,570 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$83,310 median wageKS estimate · 660 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$70,430 median wageKS estimate · 8,090 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$159,990 median wageKS estimate · 6,820 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$148,560 median wageKS estimate · 40 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$121,210 median wageKS estimate · 160 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$70,620 median wageKS estimate · 200 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$64,820 median wageKS estimate · 1,100 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$57,700 median wageKS estimate · 210 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degree

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