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COLLEGE + DEGREE OUTCOMES

General Sales, Merchandising and Related Marketing Operations bachelor's degree at Lincoln University

Jefferson City, MO · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

There is not enough evidence for a firm comparison.

Review the available cost, debt and earnings figures below before deciding.

Debt as a share of earnings
Not available
Highest price with a positive payoff
Not available: earnings are missing
Modeled 10-year payoff
Not available: earnings are missing
Available price data
College-wide context only
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

Not availableEarnings growth, year 1 → 5$26,760 → Not available
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
Not availableWorking in the college’s stateGraduate count in the year-4 cohort
Not availableYear-5 earnings observationsCohort behind the year-5 median
21Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

32Students receiving federal aid2024–25 Title IV enrollment
Not reportedFederal-aid completers2024–25 program completers
26Pell Grant recipients2024–25 program count
21Federal loan borrowers2024–25 unduplicated count
Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result
Observed year-4 earningsNot availableA like-for-like comparison is unavailable

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$19,092

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$31,000

Median federal debt across schools attended at this academic level.

03 · EARNINGSNot available

Observed median earnings four full years after completion.

04 · REPAYMENT$329/mo

Estimated standard 10-year federal payment.

ADDITIONAL WORKFORCE PROGRAM REPORTS

1 related offering reported to the Department of Labor

These provider-reported records add named prices, completion and employment context where available. They describe a separate workforce-program cohort and may include non-degree training, so they are not blended into the College Scorecard earnings or DegreeVerdict ROI.

BS-4 Year Degree · CIP 52.1899

Marketing

Reported price
$44,302
Completion
Not reported
Employed in Q2
Not reported
Q2 quarterly earnings
Not available
This is a hybrid or blended program providing both in-person and online instruction.
Program year 2022. Quarterly earnings are not annual salary. Suppressed values appear as “Not reported.” Source: U.S. Department of Labor TrainingProviderResults.gov. Showing 1 of 1 related records.
WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$19,092Institution-wide annual figure
COST OF ATTENDANCE$23,704Institution-wide annual budget
ADMISSION RATENot availableInstitution context
COMPLETION RATE20.8%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$26,760Year 1
Not availableYear 4
Not availableYear 5
CAN THE EARNINGS SUPPORT THE DEBT?

Repayment pressure is not available

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earningsNot available
Estimated loan payment$329
21borrowers represented where reported
HOW DOES IT COMPARE?

Not available vs. $75,399

The like-for-like difference is unavailable.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
First-Line Supervisors of Retail Sales Workers$46,860 median wageMO estimate · 19,160 jobs · 41-1011$36,930–$59,830 middle 50% of MO wages-3.7% projected U.S. growth · 113,500 openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022First-Line Supervisors of Non-Retail Sales Workers$79,440 median wageMO estimate · 2,910 jobs · 41-1012$57,300–$121,300 middle 50% of MO wages+0.5% projected U.S. growth · 21,700 openings/yrTypical entry: High school diploma or equivalentSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$61,940 median wageMO estimate · 21,960 jobs · 41-4012$47,460–$84,980 middle 50% of MO wages-0.9% projected U.S. growth · 99,800 openings/yrTypical entry: High school diploma or equivalentSales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$60,440 median wageMO estimate · 14,100 jobs · 41-3091$40,560–$82,130 middle 50% of MO wages+2.7% projected U.S. growth · 115,700 openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$34,270 median wageMO estimate · 1,390 jobs · 41-9099$30,120–$51,530 middle 50% of MO wages+1.1% projected U.S. growth · 13,100 openings/yrTypical entry: High school diploma or equivalentPurchasing Agents, Except Wholesale, Retail, and Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1023Business Teachers, Postsecondary$100,310 median wageMO estimate · 1,720 jobs · 25-1011$64,380–$167,370 middle 50% of MO wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeSales Representatives, Wholesale and Manufacturing, Technical and Scientific Products$94,840 median wageMO estimate · 5,060 jobs · 41-4011$62,490–$138,890 middle 50% of MO wages+1.2% projected U.S. growth · 23,600 openings/yrTypical entry: Bachelor's degreeAdvertising Sales Agents$61,440 median wageMO estimate · 1,640 jobs · 41-3011$46,750–$98,500 middle 50% of MO wages-7.2% projected U.S. growth · 7,800 openings/yrTypical entry: High school diploma or equivalentTravel Agents$45,460 median wageMO estimate · 1,500 jobs · 41-3041$31,180–$57,130 middle 50% of MO wages+0.2% projected U.S. growth · 5,900 openings/yrTypical entry: High school diploma or equivalentParts Salespersons$39,740 median wageMO estimate · 5,330 jobs · 41-2022$33,660–$48,670 middle 50% of MO wages+3.0% projected U.S. growth · 30,000 openings/yrTypical entry: No formal educational credential
CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

01

Public Administration

about 24.8%
02

Finance and Insurance

about 19.3%
03

Retail Trade

about 11.2%
04

Professional, Scientific, and Technical Services

about 8.3%
05

Health Care and Social Assistance

about 6.3%

How to read this: This is an observed industry mix, not a list of job titles or proof that every graduate worked in the field studied. Counts and shares are approximate because Census privacy protections add statistical noise.

Coverage is limited to institutions and states participating in the Census Post-Secondary Employment Outcomes program. These figures do not affect DegreeVerdict ROI calculations.

Download the official Census source file →
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Salt Lake City, UT

Western Governors University

$6,728 less debt · $6,544 lower annual net price

Earnings
$107,585
Debt
$24,272
Annual net price
$12,548
View outcomes →
Bellevue, NE

Bellevue University

$6,190 less debt · $1,542 lower annual net price

Earnings
$98,487
Debt
$24,810
Annual net price
$17,550
View outcomes →
Ogden, UT

Weber State University

$12,500 less debt · $8,834 lower annual net price

Earnings
$82,549
Debt
$18,500
Annual net price
$10,258
View outcomes →
West Lafayette, IN

Purdue University-Main Campus

$11,598 less debt · $4,492 lower annual net price

Earnings
$82,441
Debt
$19,402
Annual net price
$14,600
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

Not reported observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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