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Marketing bachelor's degree outcomes at William Paterson University of New Jersey

Name: Marketing Bachelor's Degree outcomes at William Paterson University of New Jersey
Creator: U.S. Department of Education

Wayne, NJ · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$8,147 below the national median for the same field and credential.

Debt pressure: 41.7% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −37% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$18,440

$8,000Annual price−$50,440

$16,000Annual price−$82,440

$19,000Current college-wide context−$94,440

$24,000Annual price−$114,440

$32,000Annual price−$146,440

$40,000Annual price−$178,440

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+76%Earnings growth, year 1 → 5$37,740 → $66,294

64Earn above high-school thresholdGraduate count in the year-4 cohort

68Working in the college’s stateGraduate count in the year-4 cohort

79Year-5 earnings observationsCohort behind the year-5 median

118Borrowers representedCohort behind the debt median

$26,330Awarding-school debtDebt attributed to the college granting the credential

1Recent awardsIPEDS 2023–24 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

179Students receiving federal aid2024–25 Title IV enrollment

35Federal-aid completers2024–25 program completers

106Pell Grant recipients2024–25 program count

89Federal loan borrowers2024–25 unduplicated count

Preliminary federal earnings benchmark$36,082Informational preview, not a final accountability result

Observed year-4 earnings$61,156$25,074 above the preliminary benchmark

Additional borrowing reported for this category: 15 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$18,745

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$25,500

Median federal debt across schools attended at this academic level.

03 · EARNINGS$61,156

Observed median earnings four full years after completion.

04 · REPAYMENT$270/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$18,745Institution-wide annual figure

COST OF ATTENDANCE$28,476Institution-wide annual budget

ADMISSION RATE90.1%Institution context

COMPLETION RATE44.0%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$37,740Year 1

$61,156Year 4

$66,294Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

5.3% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,096

Estimated loan payment$270

118borrowers represented where reported

HOW DOES IT COMPARE?

$61,156 vs. $69,303

$8,147 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$180,040 median wageNJ estimate · 13,510 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeMarket Research Analysts and Marketing Specialists$88,190 median wageNJ estimate · 22,990 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$85,250 median wageNJ estimate · 3,190 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeSales Managers$173,020 median wageNJ estimate · 20,090 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$165,390 median wageNJ estimate · 470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$140,500 median wageNJ estimate · 750 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$95,580 median wageNJ estimate · 100 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$95,310 median wageNJ estimate · 2,170 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$77,170 median wageNJ estimate · 1,950 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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