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Marketing bachelor's degree outcomes at Canisius University

Name: Marketing Bachelor's Degree outcomes at Canisius University
Creator: U.S. Department of Education

Buffalo, NY · Private nonprofit · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$3,047 below the national median for the same field and credential.

Debt pressure: 34.2% of annual earnings
Positive-payoff price ceiling: $8,140 / year
10-year scenario: −16% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$32,560

$8,000Annual price+$560

$16,000Annual price−$31,440

$18,000Current college-wide context−$39,440

$24,000Annual price−$63,440

$32,000Annual price−$95,440

$40,000Annual price−$127,440

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

Not availableEarnings growth, year 1 → 5Not available → $55,663

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

43Working in the college’s stateGraduate count in the year-4 cohort

49Year-5 earnings observationsCohort behind the year-5 median

27Borrowers representedCohort behind the debt median

Not availableAwarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

58Students receiving federal aid2024–25 Title IV enrollment

15Federal-aid completers2024–25 program completers

24Pell Grant recipients2024–25 program count

46Federal loan borrowers2024–25 unduplicated count

Preliminary federal earnings benchmark$34,350Informational preview, not a final accountability result

Observed year-4 earnings$66,256$31,906 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$17,940

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$22,690

Median federal debt across schools attended at this academic level.

03 · EARNINGS$66,256

Observed median earnings four full years after completion.

04 · REPAYMENT$241/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$17,940Institution-wide annual figure

COST OF ATTENDANCE$44,322Institution-wide annual budget

ADMISSION RATE72.4%Institution context

COMPLETION RATE66.4%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

Not availableYear 1

$66,256Year 4

$55,663Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.4% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,521

Estimated loan payment$241

27borrowers represented where reported

HOW DOES IT COMPARE?

$66,256 vs. $69,303

$3,047 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$181,200 median wageNY estimate · 54,000 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$104,490 median wageNY estimate · 7,480 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$98,580 median wageNY estimate · 80,500 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$217,640 median wageNY estimate · 38,510 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$173,700 median wageNY estimate · 3,550 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$169,510 median wageNY estimate · 4,080 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$120,990 median wageNY estimate · 16,560 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$86,890 median wageNY estimate · 380 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$80,540 median wageNY estimate · 11,600 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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