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Marketing bachelor's degree outcomes at Kent State University at Stark

North Canton, OH · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$5,863 below the national median for the same field and credential.

Debt pressure: 39.4% of annual earnings
Positive-payoff price ceiling: $1,100 / year
10-year scenario: −18% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$4,400

$8,000Annual price−$27,600

$11,000Current college-wide context−$39,600

$16,000Annual price−$59,600

$24,000Annual price−$91,600

$32,000Annual price−$123,600

$40,000Annual price−$155,600

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+46%Earnings growth, year 1 → 5$44,567 → $64,923

146Earn above high-school thresholdGraduate count in the year-4 cohort

124Working in the college’s stateGraduate count in the year-4 cohort

171Year-5 earnings observationsCohort behind the year-5 median

285Borrowers representedCohort behind the debt median

$30,314Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$10,897

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$25,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$63,440

Observed median earnings four full years after completion.

04 · REPAYMENT$265/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$10,897Institution-wide annual figure

COST OF ATTENDANCE$15,936Institution-wide annual budget

ADMISSION RATENot availableInstitution context

COMPLETION RATE36.7%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$44,567Year 1

$63,440Year 4

$64,923Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

5.0% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,287

Estimated loan payment$265

285borrowers represented where reported

HOW DOES IT COMPARE?

$63,440 vs. $69,303

$5,863 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$132,330 median wageOH estimate · 10,620 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$79,770 median wageOH estimate · 3,100 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$72,790 median wageOH estimate · 27,370 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$135,510 median wageOH estimate · 22,840 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$102,110 median wageOH estimate · 240 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$101,470 median wageOH estimate · 1,630 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$83,360 median wageOH estimate · 2,520 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$64,080 median wageOH estimate · 3,460 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$57,630 median wageOH estimate · 320 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degree

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