Marketing bachelor's degree at University of Scranton
Scranton, PA · Private nonprofit
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are notably above similar programs.
$14,453 above the national median for the same field and degree level.
Debt as a share of earnings
31.0% of annual earnings
Highest price with a positive payoff
$51,890 / year
Modeled 10-year payoff
+25% · Positive payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$207,560
$16,000Annual price+$143,560
$32,000Current college-wide context+$79,560
$33,000Current college-wide context+$75,560
$48,000Annual price+$15,560
$64,000Annual price−$48,440
$80,000Annual price−$112,440
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+76%Earnings growth, year 1 → 5$44,480 → $78,403Not availableEarn above high-school thresholdGraduate count in the year-4 cohortNot availableWorking in the college’s stateGraduate count in the year-4 cohort42Year-5 earnings observationsCohort behind the year-5 median60Borrowers representedCohort behind the debt medianNot availableAwarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
95Students receiving federal aid2024–25 Title IV enrollment15Federal-aid completers2024–25 program completers28Pell Grant recipients2024–25 program count77Federal loan borrowers2024–25 unduplicated count
43Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$83,756$48,948 above the preliminary benchmark
Additional borrowing reported for this category: 15 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$32,568
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$26,000
Median federal debt across schools attended at this academic level.
03 · EARNINGS$83,756
Observed median earnings four full years after completion.
04 · REPAYMENT$276/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$44,480Year 1
$83,756Year 4
$78,403Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
4.0% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$6,980
Estimated loan payment$276
60borrowers represented where reported
HOW DOES IT COMPARE?
$83,756 vs. $69,303
$14,453 above the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$150,810 median wagePA estimate · 13,840 jobs · 11-2021$104,680–$207,490 middle 50% of PA wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$101,760 median wagePA estimate · 4,630 jobs · 25-1011$74,100–$150,080 middle 50% of PA wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$68,760 median wagePA estimate · 31,040 jobs · 13-1161$49,790–$96,670 middle 50% of PA wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$130,610 median wagePA estimate · 20,460 jobs · 11-2022$95,640–$175,600 middle 50% of PA wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$122,940 median wagePA estimate · 1,540 jobs · 11-2011$72,800–$197,840 middle 50% of PA wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$111,280 median wagePA estimate · 1,950 jobs · 11-2033$95,400–$138,960 middle 50% of PA wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$104,160 median wagePA estimate · 2,820 jobs · 15-1255$74,230–$129,220 middle 50% of PA wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$63,730 median wagePA estimate · 6,180 jobs · 13-1131$55,230–$81,190 middle 50% of PA wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$63,310 median wagePA estimate · 8,290 jobs · 19-3022$51,510–$74,030 middle 50% of PA wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degree
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Philadelphia, PA
University of Pennsylvania
$28,455 higher earnings · $8,588 less debt · $3,869 lower annual net price