Program directoryPROGRAM-CATEGORY PAYOFF

Public Relations, Advertising, and Applied Communication bachelor's degree outcomes at The University of Tennessee-Knoxville

Knoxville, TN · Public · Federal field 0909

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$246 below the national median for the same field and credential.

Debt pressure
33.7% of annual earnings
Positive-payoff price ceiling
$785 / year
10-year scenario
−28% · Negative payoff
Price evidence
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$63,314 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+49%Earnings growth, year 1 → 5$42,173$62,859
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
49Working in the college’s stateGraduate count in the year-4 cohort
77Year-5 earnings observationsCohort behind the year-5 median
106Borrowers representedCohort behind the debt median
$52,039Awarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential
01 · PRICE CONTEXT$18,976

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$21,368

Median federal debt across schools attended at this academic level.

03 · EARNINGS$63,314

Observed median earnings four full years after completion.

04 · REPAYMENT$227/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$18,976Institution-wide annual figure
COST OF ATTENDANCE$33,678Institution-wide annual budget
ADMISSION RATE41.6%Institution context
COMPLETION RATE73.9%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$42,173Year 1
$63,314Year 4
$62,859Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

4.3% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,276
Estimated loan payment$227
106borrowers represented where reported
HOW DOES IT COMPARE?

$63,314 vs. $63,560

$246 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Communications Teachers, Postsecondary$66,630 median wageTN estimate · 440 jobs · 25-1122+2.1% projected U.S. growth · 2.4k openings/yrTypical entry: Doctoral or professional degreePublic Relations Specialists$60,900 median wageTN estimate · 3,380 jobs · 27-3031+1.8% projected U.S. growth · 23k openings/yrTypical entry: Bachelor's degreePublic Relations Managers$127,390 median wageTN estimate · 700 jobs · 11-2032+5.7% projected U.S. growth · 6.1k openings/yrTypical entry: Bachelor's degreeFundraising Managers$107,760 median wageTN estimate · 300 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$98,170 median wageTN estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeNews Analysts, Reporters, and Journalists$62,390 median wageTN estimate · 600 jobs · 27-3023-5.9% projected U.S. growth · 3.4k openings/yrTypical entry: Bachelor's degreeFundraisers$61,370 median wageTN estimate · 1,930 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeHuman Resources Managers$131,760 median wageTN estimate · 4,310 jobs · 11-3121+5.5% projected U.S. growth · 16.8k openings/yrTypical entry: Bachelor's degreeTraining and Development Managers$121,030 median wageTN estimate · 840 jobs · 11-3131+6.4% projected U.S. growth · 4.1k openings/yrTypical entry: Bachelor's degreeTechnical Writers$79,550 median wageTN estimate · 480 jobs · 27-3042+0.8% projected U.S. growth · 3.2k openings/yrTypical entry: Bachelor's degreeAgents and Business Managers of Artists, Performers, and Athletes$75,390 median wageTN estimate · 730 jobs · 13-1011+9.7% projected U.S. growth · 2.4k openings/yrTypical entry: Bachelor's degreeTraining and Development Specialists$62,280 median wageTN estimate · 9,370 jobs · 13-1151+10.8% projected U.S. growth · 46k openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Nashville, TN

Belmont University

$3,726 higher earnings

Earnings
$67,040
Debt
Not available
Annual net price
$33,147
View outcomes →
Memphis, TN

University of Memphis

$6,579 lower annual net price

Earnings
$58,237
Debt
$25,000
Annual net price
$12,397
View outcomes →
Cleveland, TN

Lee University

$98 lower annual net price

Earnings
$41,882
Debt
$27,000
Annual net price
$18,878
View outcomes →
Provo, UT

Brigham Young University

$17,527 higher earnings · $9,393 less debt · $3,412 lower annual net price

Earnings
$80,841
Debt
$11,975
Annual net price
$15,564
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

77 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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