How much do Marketing bachelor's degree graduates from The University of Tennessee-Knoxville earn?

The reported median is $70,661 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $19,500.

Is this program above or below similar programs?

Reported year-four earnings are 2% above the national median for the same field and degree level.

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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at The University of Tennessee-Knoxville

Knoxville, TN · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are close to similar programs.

$1,358 above the national median for the same field and degree level.

Debt as a share of earnings: 27.6% of annual earnings
Highest price with a positive payoff: $19,153 / year
Modeled 10-year payoff: +0% · Positive payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$76,610

$8,000Annual price+$44,610

$16,000Annual price+$12,610

$19,000Current college-wide context+$610

$24,000Annual price−$19,390

$32,000Annual price−$51,390

$40,000Annual price−$83,390

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+33%Earnings growth, year 1 → 5$46,896 → $62,427

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

95Working in the college’s stateGraduate count in the year-4 cohort

136Year-5 earnings observationsCohort behind the year-5 median

192Borrowers representedCohort behind the debt median

$30,703Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

1,047Students receiving federal aid2024–25 Title IV enrollment

198Federal-aid completers2024–25 program completers

387Pell Grant recipients2024–25 program count

614Federal loan borrowers2024–25 unduplicated count

1.7%Federal-aid non-completion rate2022–23 program cohort · 15 non-completers

134Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result

Observed year-4 earnings$70,661$37,672 above the preliminary benchmark

Additional borrowing reported for this category: 169 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$18,976

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$19,500

Median federal debt across schools attended at this academic level.

03 · EARNINGS$70,661

Observed median earnings four full years after completion.

04 · REPAYMENT$207/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$18,976Institution-wide annual figure

COST OF ATTENDANCE$33,678Institution-wide annual budget

ADMISSION RATE41.6%Institution context

COMPLETION RATE73.9%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$46,896Year 1

$70,661Year 4

$62,427Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

3.5% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,888

Estimated loan payment$207

192borrowers represented where reported

HOW DOES IT COMPARE?

$70,661 vs. $69,303

$1,358 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$131,990 median wageTN estimate · 7,730 jobs · 11-2021$98,810–$173,180 middle 50% of TN wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$85,950 median wageTN estimate · 1,260 jobs · 25-1011$65,060–$132,980 middle 50% of TN wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$69,790 median wageTN estimate · 13,040 jobs · 13-1161$51,820–$96,520 middle 50% of TN wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$128,040 median wageTN estimate · 12,270 jobs · 11-2022$90,920–$173,500 middle 50% of TN wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$107,760 median wageTN estimate · 300 jobs · 11-2033$80,660–$132,620 middle 50% of TN wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$98,170 median wageTN estimate · 21,470 jobs · 11-2011$78,170–$126,870 middle 50% of TN wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$66,900 median wageTN estimate · 210 jobs · 19-3022$61,600–$82,100 middle 50% of TN wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$63,510 median wageTN estimate · 3,610 jobs · 15-1255$57,890–$63,510 middle 50% of TN wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$61,370 median wageTN estimate · 1,930 jobs · 13-1131$50,440–$77,680 middle 50% of TN wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree

CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

Professional, Scientific, and Technical Services

about 21.1%

Finance and Insurance

about 11.1%

Manufacturing

about 10.3%

Management of Companies and Enterprises

about 8.5%

Transportation and Warehousing

about 8.3%

Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Cookeville, TN

Tennessee Technological University

$2,075 less debt · $4,730 lower annual net price

Earnings: $64,892
Debt: $17,425
Annual net price: $14,246

View outcomes →

Martin, TN

The University of Tennessee-Martin

$1,952 less debt · $8,275 lower annual net price

Earnings: $48,255
Debt: $17,548
Annual net price: $10,701

View outcomes →

Nashville, TN

Lipscomb University

$7,335 higher earnings

Earnings: $77,996
Debt: $24,625
Annual net price: $24,739

View outcomes →

Nashville, TN

Belmont University

$900 higher earnings

Earnings: $71,561
Debt: Not available
Annual net price: $33,147

View outcomes →

Compare these programs →

DATA QUALITY

Check the evidence behind the estimate.

136 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →