Marketing bachelor's degree outcomes at Texas Woman's University
Denton, TX · Public · Federal field 5214
Data scope
Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.
The short version
Reported earnings trail the same-degree benchmark.
$12,076 below the national median for the same field and credential.
Debt pressure
30.4% of annual earnings
Positive-payoff price ceiling
Not reached
10-year scenario
−46% · Negative payoff
Price evidence
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price−$57,730
$8,000Annual price−$89,730
$12,000Current college-wide context−$105,730
$16,000Annual price−$121,730
$24,000Annual price−$153,730
$32,000Annual price−$185,730
$40,000Annual price−$217,730
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+19%Earnings growth, year 1 → 5$43,457 → $51,665Not availableEarn above high-school thresholdGraduate count in the year-4 cohort26Working in the college’s stateGraduate count in the year-4 cohort33Year-5 earnings observationsCohort behind the year-5 median51Borrowers representedCohort behind the debt medianNot availableAwarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
210Students receiving federal aid2024–25 Title IV enrollment31Federal-aid completers2024–25 program completers140Pell Grant recipients2024–25 program count74Federal loan borrowers2024–25 unduplicated count
Preliminary federal earnings benchmark$33,298Informational preview, not a final accountability result
Observed year-4 earnings$57,227$23,929 above the preliminary benchmark
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.
01 · PRICE CONTEXT$11,963
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$17,375
Median federal debt across schools attended at this academic level.
03 · EARNINGS$57,227
Observed median earnings four full years after completion.
04 · REPAYMENT$184/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$43,457Year 1
$57,227Year 4
$51,665Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
3.9% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$4,769
Estimated loan payment$184
51borrowers represented where reported
HOW DOES IT COMPARE?
$57,227 vs. $69,303
$12,076 below the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$147,880 median wageTX estimate · 44,680 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$101,210 median wageTX estimate · 7,710 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$72,520 median wageTX estimate · 63,350 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$136,020 median wageTX estimate · 76,010 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$104,170 median wageTX estimate · 3,670 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$102,650 median wageTX estimate · 5,910 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$96,520 median wageTX estimate · 2,560 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeFundraisers$60,320 median wageTX estimate · 4,020 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$47,330 median wageTX estimate · 680 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degree
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.