Program directoryPROGRAM-CATEGORY PAYOFF

Marketing bachelor's degree outcomes at Southern Utah University

Cedar City, UT · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$14,818 below the national median for the same field and credential.

Debt pressure
Not available
Positive-payoff price ceiling
Not reached
10-year scenario
−57% · Negative payoff
Price evidence
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$54,485 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+34%Earnings growth, year 1 → 5$39,150$52,322
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
Not availableWorking in the college’s stateGraduate count in the year-4 cohort
20Year-5 earnings observationsCohort behind the year-5 median
15Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
0Recent awardsIPEDS 2023–24 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

157Students receiving federal aid2024–25 Title IV enrollment
15Federal-aid completers2024–25 program completers
90Pell Grant recipients2024–25 program count
53Federal loan borrowers2024–25 unduplicated count
Preliminary federal earnings benchmark$37,112Informational preview, not a final accountability result
Observed year-4 earnings$54,485$17,373 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$10,462

Institution-wide annual average net price, not this program’s price.

02 · BORROWINGNot available

Median federal debt across schools attended at this academic level.

03 · EARNINGS$54,485

Observed median earnings four full years after completion.

04 · REPAYMENTNot available

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$10,462Institution-wide annual figure
COST OF ATTENDANCE$19,416Institution-wide annual budget
ADMISSION RATE81.8%Institution context
COMPLETION RATE60.7%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$39,150Year 1
$54,485Year 4
$52,322Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

Repayment pressure is not available

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,540
Estimated loan paymentNot available
15borrowers represented where reported
HOW DOES IT COMPARE?

$54,485 vs. $69,303

$14,818 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$139,830 median wageUT estimate · 6,100 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$115,870 median wageUT estimate · 460 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$62,630 median wageUT estimate · 14,510 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$136,520 median wageUT estimate · 8,990 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$133,660 median wageU.S. estimate · 240 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$99,990 median wageUT estimate · 1,060 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$95,190 median wageUT estimate · 130 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$79,090 median wageUT estimate · 50 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$61,820 median wageUT estimate · 920 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Orem, UT

Utah Valley University

$27,097 higher earnings · $4,086 lower annual net price

Earnings
$81,582
Debt
$12,044
Annual net price
$6,376
View outcomes →
Ogden, UT

Weber State University

$23,343 higher earnings · $204 lower annual net price

Earnings
$77,828
Debt
$18,076
Annual net price
$10,258
View outcomes →
Provo, UT

Brigham Young University

$58,111 higher earnings

Earnings
$112,596
Debt
$10,500
Annual net price
$15,564
View outcomes →
Logan, UT

Utah State University

$33,420 higher earnings

Earnings
$87,905
Debt
$13,801
Annual net price
$14,936
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

20 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →