Marketing bachelor's degree at Western Governors University
Salt Lake City, UT · Private nonprofit
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are close to similar programs.
$2,128 above the national median for the same field and degree level.
Debt as a share of earnings
29.7% of annual earnings
Highest price with a positive payoff
$21,078 / year
Modeled 10-year payoff
+15% · Positive payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$84,310
$8,000Annual price+$52,310
$13,000Current college-wide context+$32,310
$16,000Annual price+$20,310
$24,000Annual price−$11,690
$32,000Annual price−$43,690
$40,000Annual price−$75,690
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+33%Earnings growth, year 1 → 5$52,877 → $70,202161Earn above high-school thresholdGraduate count in the year-4 cohort20Working in the college’s stateGraduate count in the year-4 cohort198Year-5 earnings observationsCohort behind the year-5 median694Borrowers representedCohort behind the debt median$9,593Awarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
4,937Students receiving federal aid2024–25 Title IV enrollment505Federal-aid completers2024–25 program completers2,738Pell Grant recipients2024–25 program count2,351Federal loan borrowers2024–25 unduplicated count
17.8%Federal-aid non-completion rate2022–23 program cohort · 720 non-completers214Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$71,431$36,623 above the preliminary benchmark
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$12,548
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$21,232
Median federal debt across schools attended at this academic level.
03 · EARNINGS$71,431
Observed median earnings four full years after completion.
04 · REPAYMENT$225/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$52,877Year 1
$71,431Year 4
$70,202Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
3.8% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,953
Estimated loan payment$225
694borrowers represented where reported
HOW DOES IT COMPARE?
$71,431 vs. $69,303
$2,128 above the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$139,830 median wageUT estimate · 6,100 jobs · 11-2021$104,720–$179,180 middle 50% of UT wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$115,870 median wageUT estimate · 460 jobs · 25-1011$95,540–$165,540 middle 50% of UT wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$62,630 median wageUT estimate · 14,510 jobs · 13-1161$46,010–$85,450 middle 50% of UT wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$136,520 median wageUT estimate · 8,990 jobs · 11-2022$97,850–$193,440 middle 50% of UT wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$133,660 median wageU.S. estimate · 240 jobs · 11-2011-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$99,990 median wageUT estimate · 1,060 jobs · 15-1255$79,130–$131,430 middle 50% of UT wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$95,190 median wageUT estimate · 130 jobs · 11-2033$62,140–$110,350 middle 50% of UT wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$79,090 median wageUT estimate · 50 jobs · 19-3022$54,970–$141,340 middle 50% of UT wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$61,820 median wageUT estimate · 920 jobs · 13-1131$51,130–$79,440 middle 50% of UT wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
01
Professional, Scientific, and Technical Services
about 13.1%02
Finance and Insurance
about 11.2%03
Health Care and Social Assistance
about 9.9%04
Manufacturing
about 9.6%05
Educational Services
about 8.6%
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Orem, UT
Utah Valley University
$10,151 higher earnings · $9,188 less debt · $6,172 lower annual net price