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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at Purdue University Northwest

Hammond, IN · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are close to similar programs.

$5,970 below the national median for the same field and degree level.

Debt as a share of earnings
40.2% of annual earnings
Highest price with a positive payoff
$833 / year
Modeled 10-year payoff
−10% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$63,333 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

Not availableEarnings growth, year 1 → 5$41,942 → Not available
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
Not availableWorking in the college’s stateGraduate count in the year-4 cohort
Not availableYear-5 earnings observationsCohort behind the year-5 median
49Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

149Students receiving federal aid2024–25 Title IV enrollment
15Federal-aid completers2024–25 program completers
98Pell Grant recipients2024–25 program count
67Federal loan borrowers2024–25 unduplicated count
10.0%Federal-aid non-completion rate2022–23 program cohort · 15 non-completers
Preliminary federal earnings benchmark$35,051Informational preview, not a final accountability result
Observed year-4 earnings$63,333$28,282 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$6,079

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$25,437

Median federal debt across schools attended at this academic level.

03 · EARNINGS$63,333

Observed median earnings four full years after completion.

04 · REPAYMENT$270/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$6,079Institution-wide annual figure
COST OF ATTENDANCE$15,571Institution-wide annual budget
ADMISSION RATE72.4%Institution context
COMPLETION RATE42.9%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$41,942Year 1
$63,333Year 4
Not availableYear 5
CAN THE EARNINGS SUPPORT THE DEBT?

5.1% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,278
Estimated loan payment$270
49borrowers represented where reported
HOW DOES IT COMPARE?

$63,333 vs. $69,303

$5,970 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$136,260 median wageIN estimate · 3,350 jobs · 11-2021$104,070–$178,210 middle 50% of IN wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$86,640 median wageIN estimate · 2,030 jobs · 25-1011$66,000–$134,320 middle 50% of IN wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$63,700 median wageIN estimate · 14,400 jobs · 13-1161$49,110–$86,080 middle 50% of IN wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$131,470 median wageIN estimate · 9,700 jobs · 11-2022$96,470–$178,500 middle 50% of IN wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$113,930 median wageIN estimate · 120 jobs · 11-2011$89,800–$184,900 middle 50% of IN wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$112,890 median wageIN estimate · 440 jobs · 11-2033$90,880–$168,160 middle 50% of IN wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$66,250 median wageIN estimate · 2,080 jobs · 13-1131$55,010–$82,210 middle 50% of IN wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$63,430 median wageIN estimate · 1,160 jobs · 15-1255$58,980–$85,100 middle 50% of IN wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

01

Finance and Insurance

about 12.2%
02

Manufacturing

about 11.9%
03

Professional, Scientific, and Technical Services

about 11.1%
04

Retail Trade

about 9.7%
05

Accommodation and Food Services

about 7.9%

How to read this: This is an observed industry mix, not a list of job titles or proof that every graduate worked in the field studied. Counts and shares are approximate because Census privacy protections add statistical noise.

Coverage is limited to institutions and states participating in the Census Post-Secondary Employment Outcomes program. These figures do not affect DegreeVerdict ROI calculations.

Download the official Census source file →
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Notre Dame, IN

University of Notre Dame

$27,755 higher earnings · $6,437 less debt

Earnings
$91,088
Debt
$19,000
Annual net price
$26,780
View outcomes →
West Lafayette, IN

Purdue University-Main Campus

$21,392 higher earnings · $6,173 less debt

Earnings
$84,725
Debt
$19,264
Annual net price
$14,600
View outcomes →
Upland, IN

Taylor University

$14,858 higher earnings · $5,255 less debt

Earnings
$78,191
Debt
$20,182
Annual net price
$24,865
View outcomes →
Muncie, IN

Ball State University

$1,562 higher earnings · $707 less debt

Earnings
$64,895
Debt
$24,730
Annual net price
$14,940
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

Not reported observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →