Program directoryPROGRAM-CATEGORY PAYOFF

Marketing bachelor's degree outcomes at University of South Alabama

Mobile, AL · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$18,820 below the national median for the same field and credential.

Debt pressure
51.5% of annual earnings
Positive-payoff price ceiling
Not reached
10-year scenario
−78% · Negative payoff
Price evidence
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$50,483 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+20%Earnings growth, year 1 → 5$38,600$46,298
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
25Working in the college’s stateGraduate count in the year-4 cohort
48Year-5 earnings observationsCohort behind the year-5 median
67Borrowers representedCohort behind the debt median
$26,995Awarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential
01 · PRICE CONTEXT$17,648

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$26,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$50,483

Observed median earnings four full years after completion.

04 · REPAYMENT$276/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$17,648Institution-wide annual figure
COST OF ATTENDANCE$25,476Institution-wide annual budget
ADMISSION RATE71.0%Institution context
COMPLETION RATE52.7%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$38,600Year 1
$50,483Year 4
$46,298Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

6.6% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,207
Estimated loan payment$276
67borrowers represented where reported
HOW DOES IT COMPARE?

$50,483 vs. $69,303

$18,820 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$120,160 median wageAL estimate · 1,540 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$82,170 median wageAL estimate · 1,260 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$59,530 median wageAL estimate · 8,390 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$124,040 median wageAL estimate · 4,670 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$83,700 median wageAL estimate · 210 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeAdvertising and Promotions Managers$64,640 median wageAL estimate · 60 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraisers$60,120 median wageAL estimate · 1,120 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$51,860 median wageAL estimate · 130 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Florence, AL

University of North Alabama

$641 higher earnings · $4,500 less debt · $5,478 lower annual net price

Earnings
$51,124
Debt
$21,500
Annual net price
$12,170
View outcomes →
Tuscaloosa, AL

The University of Alabama

$26,968 higher earnings · $2,929 less debt

Earnings
$77,451
Debt
$23,071
Annual net price
$22,420
View outcomes →
Auburn, AL

Auburn University

$24,219 higher earnings · $5,500 less debt

Earnings
$74,702
Debt
$20,500
Annual net price
$24,323
View outcomes →
Birmingham, AL

Samford University

$20,356 higher earnings · $8,000 less debt

Earnings
$70,839
Debt
$18,000
Annual net price
$32,622
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

48 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →