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Marketing master's degree outcomes at Grand Canyon University

Name: Marketing Master's Degree outcomes at Grand Canyon University
Creator: U.S. Department of Education

Phoenix, AZ · Private nonprofit · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$17,407 below the national median for the same field and credential.

Debt pressure: Not available
Positive-payoff price ceiling: $38,495 / year
10-year scenario: Withheld by data safeguards
Price evidence: College-wide context only

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

Not availableEarnings growth, year 1 → 5$49,936 → Not available

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

Not availableWorking in the college’s stateGraduate count in the year-4 cohort

Not availableYear-5 earnings observationsCohort behind the year-5 median

Not availableBorrowers representedCohort behind the debt median

Not availableAwarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

15Students receiving federal aid2024–25 Title IV enrollment

Not reportedFederal-aid completers2024–25 program completers

Not reportedPell Grant recipients2024–25 program count

15Federal loan borrowers2024–25 unduplicated count

Preliminary federal earnings benchmark$60,112Informational preview, not a final accountability result

Observed year-4 earnings$61,699$1,587 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$22,472

Institution-wide annual average net price, not this program’s price.

02 · BORROWINGNot available

Median federal debt across schools attended at this academic level.

03 · EARNINGS$61,699

Observed median earnings four full years after completion.

04 · REPAYMENTNot available

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$22,472Institution-wide annual figure

COST OF ATTENDANCE$32,702Institution-wide annual budget

ADMISSION RATE78.9%Institution context

COMPLETION RATE43.5%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$49,936Year 1

$61,699Year 4

Not availableYear 5

CAN THE EARNINGS SUPPORT THE DEBT?

Repayment pressure is not available

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,142

Estimated loan paymentNot available

Not availableborrowers represented where reported

HOW DOES IT COMPARE?

$61,699 vs. $79,106

$17,407 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$132,220 median wageAZ estimate · 4,870 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$81,600 median wageAZ estimate · 1,240 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$71,940 median wageAZ estimate · 15,850 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$145,690 median wageAZ estimate · 13,870 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$133,660 median wageU.S. estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$116,470 median wageAZ estimate · 530 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$98,070 median wageAZ estimate · 810 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$64,180 median wageAZ estimate · 1,580 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$59,210 median wageAZ estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degree

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