How much do Marketing bachelor's degree graduates from University of Arkansas earn?

The reported median is $73,153 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $21,500.

Is this program above or below similar programs?

Reported year-four earnings are 6% above the national median for the same field and degree level.

← Program directory

COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at University of Arkansas

Fayetteville, AR · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are close to similar programs.

$3,850 above the national median for the same field and degree level.

Debt as a share of earnings: 29.4% of annual earnings
Highest price with a positive payoff: $25,383 / year
Modeled 10-year payoff: +11% · Positive payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$101,530

$8,000Annual price+$69,530

$16,000Annual price+$37,530

$18,000Current college-wide context+$29,530

$24,000Annual price+$5,530

$32,000Annual price−$26,470

$40,000Annual price−$58,470

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+57%Earnings growth, year 1 → 5$50,045 → $78,446

151Earn above high-school thresholdGraduate count in the year-4 cohort

74Working in the college’s stateGraduate count in the year-4 cohort

173Year-5 earnings observationsCohort behind the year-5 median

328Borrowers representedCohort behind the debt median

$45,180Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

1,454Students receiving federal aid2024–25 Title IV enrollment

268Federal-aid completers2024–25 program completers

475Pell Grant recipients2024–25 program count

943Federal loan borrowers2024–25 unduplicated count

3.9%Federal-aid non-completion rate2022–23 program cohort · 42 non-completers

170Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$31,625Informational preview, not a final accountability result

Observed year-4 earnings$73,153$41,528 above the preliminary benchmark

Additional borrowing reported for this category: 243 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$18,209

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$21,500

Median federal debt across schools attended at this academic level.

03 · EARNINGS$73,153

Observed median earnings four full years after completion.

04 · REPAYMENT$228/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$18,209Institution-wide annual figure

COST OF ATTENDANCE$27,767Institution-wide annual budget

ADMISSION RATE74.3%Institution context

COMPLETION RATE70.5%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$50,045Year 1

$73,153Year 4

$78,446Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

3.7% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$6,096

Estimated loan payment$228

328borrowers represented where reported

HOW DOES IT COMPARE?

$73,153 vs. $69,303

$3,850 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$136,520 median wageAR estimate · 1,860 jobs · 11-2021$97,280–$178,310 middle 50% of AR wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeMarket Research Analysts and Marketing Specialists$65,430 median wageAR estimate · 6,250 jobs · 13-1161$47,730–$102,420 middle 50% of AR wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$64,620 median wageAR estimate · 450 jobs · 25-1011$53,280–$114,270 middle 50% of AR wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeSales Managers$108,330 median wageAR estimate · 3,710 jobs · 11-2022$67,600–$176,480 middle 50% of AR wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$104,000 median wageU.S. estimate · 113,330 jobs · 15-1255+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$74,880 median wageAR estimate · 140 jobs · 11-2011$62,970–$120,060 middle 50% of AR wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$71,110 median wageAR estimate · 150 jobs · 11-2033$62,910–$100,140 middle 50% of AR wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$50,190 median wageAR estimate · 360 jobs · 13-1131$42,500–$63,720 middle 50% of AR wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree

Possible alternatives