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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at University of Georgia

Athens, GA · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are notably above similar programs.

$16,482 above the national median for the same field and degree level.

Debt as a share of earnings
23.3% of annual earnings
Highest price with a positive payoff
$56,963 / year
Modeled 10-year payoff
+73% · Positive payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$85,785 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+59%Earnings growth, year 1 → 5$51,951 → $82,677
192Earn above high-school thresholdGraduate count in the year-4 cohort
155Working in the college’s stateGraduate count in the year-4 cohort
225Year-5 earnings observationsCohort behind the year-5 median
225Borrowers representedCohort behind the debt median
$28,195Awarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

895Students receiving federal aid2024–25 Title IV enrollment
187Federal-aid completers2024–25 program completers
364Pell Grant recipients2024–25 program count
402Federal loan borrowers2024–25 unduplicated count
1.6%Federal-aid non-completion rate2022–23 program cohort · 15 non-completers
237Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$32,203Informational preview, not a final accountability result
Observed year-4 earnings$85,785$53,582 above the preliminary benchmark

Additional borrowing reported for this category: 109 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$13,936

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$20,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$85,785

Observed median earnings four full years after completion.

04 · REPAYMENT$212/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$13,936Institution-wide annual figure
COST OF ATTENDANCE$27,993Institution-wide annual budget
ADMISSION RATE37.7%Institution context
COMPLETION RATE89.7%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$51,951Year 1
$85,785Year 4
$82,677Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

3.0% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$7,149
Estimated loan payment$212
225borrowers represented where reported
HOW DOES IT COMPARE?

$85,785 vs. $69,303

$16,482 above the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$160,760 median wageGA estimate · 8,510 jobs · 11-2021$122,320–$205,400 middle 50% of GA wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$82,820 median wageGA estimate · 1,940 jobs · 25-1011$56,880–$127,970 middle 50% of GA wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$75,850 median wageGA estimate · 27,810 jobs · 13-1161$51,440–$107,260 middle 50% of GA wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$159,890 median wageGA estimate · 17,690 jobs · 11-2022$106,500–$210,260 middle 50% of GA wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$133,810 median wageGA estimate · 420 jobs · 11-2011$95,790–$183,500 middle 50% of GA wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$113,050 median wageGA estimate · 680 jobs · 11-2033$90,080–$151,430 middle 50% of GA wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$103,810 median wageGA estimate · 2,800 jobs · 15-1255$81,950–$142,110 middle 50% of GA wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$72,010 median wageGA estimate · 2,690 jobs · 13-1131$57,260–$88,090 middle 50% of GA wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$51,590 median wageGA estimate · 8,290 jobs · 19-3022$41,780–$67,000 middle 50% of GA wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degree
CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

01

Professional, Scientific, and Technical Services

about 25.6%
02

Finance and Insurance

about 20.4%
03

Wholesale Trade

about 7.2%
04

Information

about 6.0%
05

Retail Trade

about 5.4%

How to read this: This is an observed industry mix, not a list of job titles or proof that every graduate worked in the field studied. Counts and shares are approximate because Census privacy protections add statistical noise.

Coverage is limited to institutions and states participating in the Census Post-Secondary Employment Outcomes program. These figures do not affect DegreeVerdict ROI calculations.

Download the official Census source file →
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Augusta, GA

Augusta University

$149 lower annual net price

Earnings
$66,311
Debt
$27,000
Annual net price
$13,787
View outcomes →
Dalton, GA

Dalton State College

$8,924 lower annual net price

Earnings
$64,649
Debt
Not available
Annual net price
$5,012
View outcomes →
Carrollton, GA

University of West Georgia

$1,150 lower annual net price

Earnings
$63,104
Debt
$26,625
Annual net price
$12,786
View outcomes →
Dahlonega, GA

University of North Georgia

$4,113 lower annual net price

Earnings
$61,155
Debt
$21,500
Annual net price
$9,823
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

225 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →