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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at Drake University

Des Moines, IA · Private nonprofit

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are close to similar programs.

$1,943 above the national median for the same field and degree level.

Debt as a share of earnings
27.0% of annual earnings
Highest price with a positive payoff
$20,615 / year
Modeled 10-year payoff
−11% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$71,246 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+59%Earnings growth, year 1 → 5$51,968 → $82,473
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
19Working in the college’s stateGraduate count in the year-4 cohort
65Year-5 earnings observationsCohort behind the year-5 median
46Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

99Students receiving federal aid2024–25 Title IV enrollment
20Federal-aid completers2024–25 program completers
37Pell Grant recipients2024–25 program count
66Federal loan borrowers2024–25 unduplicated count
67Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$36,082Informational preview, not a final accountability result
Observed year-4 earnings$71,246$35,164 above the preliminary benchmark

Additional borrowing reported for this category: 21 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$29,127

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$19,250

Median federal debt across schools attended at this academic level.

03 · EARNINGS$71,246

Observed median earnings four full years after completion.

04 · REPAYMENT$204/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$29,127Institution-wide annual figure
COST OF ATTENDANCE$64,835Institution-wide annual budget
ADMISSION RATE63.8%Institution context
COMPLETION RATE74.0%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$51,968Year 1
$71,246Year 4
$82,473Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

3.4% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,937
Estimated loan payment$204
46borrowers represented where reported
HOW DOES IT COMPARE?

$71,246 vs. $69,303

$1,943 above the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$131,120 median wageIA estimate · 2,210 jobs · 11-2021$103,550–$166,830 middle 50% of IA wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$83,200 median wageIA estimate · 890 jobs · 25-1011$61,120–$129,830 middle 50% of IA wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$66,390 median wageIA estimate · 8,880 jobs · 13-1161$50,010–$85,680 middle 50% of IA wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$134,010 median wageIA estimate · 3,260 jobs · 11-2022$99,780–$172,810 middle 50% of IA wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$108,890 median wageIA estimate · 210 jobs · 11-2011$88,330–$166,090 middle 50% of IA wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$98,700 median wageIA estimate · 370 jobs · 11-2033$77,620–$124,990 middle 50% of IA wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$83,170 median wageIA estimate · 90 jobs · 19-3022$83,170–$88,680 middle 50% of IA wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$69,060 median wageIA estimate · 670 jobs · 15-1255$48,330–$84,220 middle 50% of IA wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$63,930 median wageIA estimate · 1,230 jobs · 13-1131$55,470–$80,300 middle 50% of IA wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Cedar Falls, IA

University of Northern Iowa

$1,511 higher earnings · $1,500 less debt · $13,226 lower annual net price

Earnings
$72,757
Debt
$17,750
Annual net price
$15,901
View outcomes →
Iowa City, IA

University of Iowa

$10,748 higher earnings · $6,596 lower annual net price

Earnings
$81,994
Debt
$25,000
Annual net price
$22,531
View outcomes →
Dubuque, IA

Loras College

$8,411 lower annual net price

Earnings
$69,010
Debt
$27,000
Annual net price
$20,716
View outcomes →
Davenport, IA

Saint Ambrose University

$4,436 lower annual net price

Earnings
$66,714
Debt
$26,467
Annual net price
$24,691
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

65 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →