How much do Marketing bachelor's degree graduates from Western Kentucky University earn?

The reported median is $60,222 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $23,250.

Is this program above or below similar programs?

Reported year-four earnings are 13% below the national median for the same field and degree level.

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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at Western Kentucky University

Bowling Green, KY · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are below similar programs.

$9,081 below the national median for the same field and degree level.

Debt as a share of earnings: 38.6% of annual earnings
Highest price with a positive payoff: Not reached
Modeled 10-year payoff: −32% · Negative payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$27,780

$8,000Annual price−$59,780

$11,000Current college-wide context−$71,780

$16,000Annual price−$91,780

$24,000Annual price−$123,780

$32,000Annual price−$155,780

$40,000Annual price−$187,780

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+38%Earnings growth, year 1 → 5$42,478 → $58,688

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

43Working in the college’s stateGraduate count in the year-4 cohort

69Year-5 earnings observationsCohort behind the year-5 median

77Borrowers representedCohort behind the debt median

$31,413Awarding-school debtDebt attributed to the college granting the credential

0Recent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

471Students receiving federal aid2024–25 Title IV enrollment

77Federal-aid completers2024–25 program completers

223Pell Grant recipients2024–25 program count

278Federal loan borrowers2024–25 unduplicated count

7.0%Federal-aid non-completion rate2022–23 program cohort · 28 non-completers

68Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$34,058Informational preview, not a final accountability result

Observed year-4 earnings$60,222$26,164 above the preliminary benchmark

Additional borrowing reported for this category: 61 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$10,990

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$23,250

Median federal debt across schools attended at this academic level.

03 · EARNINGS$60,222

Observed median earnings four full years after completion.

04 · REPAYMENT$246/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$10,990Institution-wide annual figure

COST OF ATTENDANCE$24,188Institution-wide annual budget

ADMISSION RATE93.9%Institution context

COMPLETION RATE55.6%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$42,478Year 1

$60,222Year 4

$58,688Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.9% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,019

Estimated loan payment$246

77borrowers represented where reported

HOW DOES IT COMPARE?

$60,222 vs. $69,303

$9,081 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$128,930 median wageKY estimate · 1,930 jobs · 11-2021$93,780–$170,720 middle 50% of KY wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$80,140 median wageKY estimate · 760 jobs · 25-1011$59,180–$127,800 middle 50% of KY wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$61,480 median wageKY estimate · 6,290 jobs · 13-1161$47,950–$78,290 middle 50% of KY wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$128,650 median wageKY estimate · 6,650 jobs · 11-2022$94,410–$181,770 middle 50% of KY wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$124,770 median wageKY estimate · 210 jobs · 11-2033$95,420–$153,720 middle 50% of KY wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$107,030 median wageKY estimate · 230 jobs · 11-2011$83,070–$145,820 middle 50% of KY wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$77,000 median wageKY estimate · 590 jobs · 15-1255$67,540–$93,460 middle 50% of KY wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$68,270 median wageKY estimate · 1,030 jobs · 13-1131$52,340–$85,060 middle 50% of KY wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree

Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Highland Heights, KY

Northern Kentucky University

$6,796 higher earnings · $863 less debt · $2,799 lower annual net price

Earnings: $67,018
Debt: $22,387
Annual net price: $8,191

View outcomes →

Louisville, KY

University of Louisville

$7,852 higher earnings · $1,866 less debt

Earnings: $68,074
Debt: $21,384
Annual net price: $17,988

View outcomes →

Murray, KY

Murray State University

$1,253 less debt · $1,894 lower annual net price

Earnings: $56,780
Debt: $21,997
Annual net price: $9,096

View outcomes →

Lexington, KY

University of Kentucky

$10,554 higher earnings

Earnings: $70,776
Debt: $24,225
Annual net price: $18,851

View outcomes →

Compare these programs →

DATA QUALITY

Check the evidence behind the estimate.

69 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →