Marketing bachelor's degree at University of Maryland-College Park
College Park, MD · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are notably above similar programs.
$24,479 above the national median for the same field and degree level.
Debt as a share of earnings
22.4% of annual earnings
Highest price with a positive payoff
$76,955 / year
Modeled 10-year payoff
+101% · Strong payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$307,820
$16,000Current college-wide context+$243,820
$20,000Annual price+$227,820
$40,000Annual price+$147,820
$60,000Annual price+$67,820
$80,000Annual price−$12,180
$100,000Annual price−$92,180
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+48%Earnings growth, year 1 → 5$61,578 → $91,119Not availableEarn above high-school thresholdGraduate count in the year-4 cohort46Working in the college’s stateGraduate count in the year-4 cohort135Year-5 earnings observationsCohort behind the year-5 median152Borrowers representedCohort behind the debt median$38,952Awarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
350Students receiving federal aid2024–25 Title IV enrollment91Federal-aid completers2024–25 program completers153Pell Grant recipients2024–25 program count162Federal loan borrowers2024–25 unduplicated count
145Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$36,491Informational preview, not a final accountability result
Observed year-4 earnings$93,782$57,291 above the preliminary benchmark
Additional borrowing reported for this category: 33 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$15,678
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$21,038
Median federal debt across schools attended at this academic level.
03 · EARNINGS$93,782
Observed median earnings four full years after completion.
04 · REPAYMENT$223/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$61,578Year 1
$93,782Year 4
$91,119Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
2.9% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$7,815
Estimated loan payment$223
152borrowers represented where reported
HOW DOES IT COMPARE?
$93,782 vs. $69,303
$24,479 above the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$154,160 median wageMD estimate · 6,510 jobs · 11-2021$107,010–$200,080 middle 50% of MD wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$126,560 median wageMD estimate · 2,280 jobs · 25-1011$86,220–$165,080 middle 50% of MD wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$76,370 median wageMD estimate · 13,570 jobs · 13-1161$57,040–$100,340 middle 50% of MD wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$137,150 median wageMD estimate · 637,080 jobs · 11-2022$93,610–$180,000 middle 50% of MD wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$130,750 median wageMD estimate · 810 jobs · 11-2033$103,090–$172,290 middle 50% of MD wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$107,380 median wageMD estimate · 460 jobs · 11-2011$80,000–$156,980 middle 50% of MD wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$96,760 median wageMD estimate · 1,310 jobs · 15-1255$68,890–$130,470 middle 50% of MD wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$84,030 median wageMD estimate · 390 jobs · 19-3022$62,520–$113,040 middle 50% of MD wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$79,780 median wageMD estimate · 2,010 jobs · 13-1131$66,710–$95,580 middle 50% of MD wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
01
Professional, Scientific, and Technical Services
about 43.9%02
Finance and Insurance
about 16.9%03
Information
about 6.2%04
Management of Companies and Enterprises
about 4.8%05
Administrative and Support and Waste Management and Remediation Services
about 3.7%
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.