Specialized Sales, Merchandising and Marketing Operations bachelor's degree at Lasell University
Newton, MA · Private nonprofit
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are notably above similar programs.
$9,525 above the national median for the same field and degree level.
Debt as a share of earnings
39.0% of annual earnings
Highest price with a positive payoff
$15,390 / year
Modeled 10-year payoff
−17% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$61,560
$8,000Annual price+$29,560
$16,000Annual price−$2,440
$24,000Annual price−$34,440
$28,000Current college-wide context−$50,440
$32,000Annual price−$66,440
$40,000Annual price−$98,440
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+63%Earnings growth, year 1 → 5$38,438 → $62,500Not availableEarn above high-school thresholdGraduate count in the year-4 cohort23Working in the college’s stateGraduate count in the year-4 cohort40Year-5 earnings observationsCohort behind the year-5 median59Borrowers representedCohort behind the debt median$31,880Awarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
61Students receiving federal aid2024–25 Title IV enrollment15Federal-aid completers2024–25 program completers23Pell Grant recipients2024–25 program count50Federal loan borrowers2024–25 unduplicated count
40Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$39,449Informational preview, not a final accountability result
Observed year-4 earnings$69,156$29,707 above the preliminary benchmark
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$27,511
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$27,000
Median federal debt across schools attended at this academic level.
03 · EARNINGS$69,156
Observed median earnings four full years after completion.
04 · REPAYMENT$286/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$38,438Year 1
$69,156Year 4
$62,500Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
5.0% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,763
Estimated loan payment$286
59borrowers represented where reported
HOW DOES IT COMPARE?
$69,156 vs. $59,631
$9,525 above the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Market Research Analysts and Marketing Specialists$101,810 median wageMA estimate · 39,710 jobs · 13-1161$77,220–$133,460 middle 50% of MA wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$79,810 median wageMA estimate · 22,700 jobs · 41-4012$63,550–$108,200 middle 50% of MA wages-0.9% projected U.S. growth · 99,800 openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$51,620 median wageMA estimate · 850 jobs · 41-9099$38,240–$74,150 middle 50% of MA wages+1.1% projected U.S. growth · 13,100 openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022Marketing Managers$212,020 median wageMA estimate · 14,270 jobs · 11-2021$167,290–$261,420 middle 50% of MA wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeFirst-Line Supervisors of Non-Retail Sales Workers$115,150 median wageMA estimate · 5,490 jobs · 41-1012$84,500–$147,950 middle 50% of MA wages+0.5% projected U.S. growth · 21,700 openings/yrTypical entry: High school diploma or equivalentSecurities, Commodities, and Financial Services Sales Agents$100,310 median wageMA estimate · 14,510 jobs · 41-3031$66,020–$161,030 middle 50% of MA wages+1.4% projected U.S. growth · 35,100 openings/yrTypical entry: Bachelor's degreeFirst-Line Supervisors of Retail Sales Workers$57,490 median wageMA estimate · 20,240 jobs · 41-1011$45,970–$67,930 middle 50% of MA wages-3.7% projected U.S. growth · 113,500 openings/yrTypical entry: High school diploma or equivalentTravel Agents$56,450 median wageMA estimate · 1,810 jobs · 41-3041$46,200–$66,300 middle 50% of MA wages+0.2% projected U.S. growth · 5,900 openings/yrTypical entry: High school diploma or equivalentModels$48,470 median wageU.S. estimate · 3,780 jobs · 41-9012-2.1% projected U.S. growth · 700 openings/yrTypical entry: No formal educational credentialParts Salespersons$44,660 median wageMA estimate · 4,080 jobs · 41-2022$37,690–$57,660 middle 50% of MA wages+3.0% projected U.S. growth · 30,000 openings/yrTypical entry: No formal educational credentialMerchandise Displayers and Window Trimmers$43,290 median wageMA estimate · 3,360 jobs · 27-1026$37,050–$51,590 middle 50% of MA wages+2.7% projected U.S. growth · 17,200 openings/yrTypical entry: High school diploma or equivalent
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
New York, NY
Fashion Institute of Technology
$1,571 higher earnings · $5,500 less debt · $8,416 lower annual net price