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COLLEGE + DEGREE OUTCOMES

Specialized Sales, Merchandising and Marketing Operations bachelor's degree at Northwood University

Midland, MI · Private nonprofit

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are notably above similar programs.

$18,016 above the national median for the same field and degree level.

Debt as a share of earnings
34.8% of annual earnings
Highest price with a positive payoff
$36,618 / year
Modeled 10-year payoff
+13% · Positive payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$77,647 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+24%Earnings growth, year 1 → 5$64,100 → $79,201
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
28Working in the college’s stateGraduate count in the year-4 cohort
59Year-5 earnings observationsCohort behind the year-5 median
97Borrowers representedCohort behind the debt median
$39,291Awarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

135Students receiving federal aid2024–25 Title IV enrollment
24Federal-aid completers2024–25 program completers
53Pell Grant recipients2024–25 program count
93Federal loan borrowers2024–25 unduplicated count
63Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result
Observed year-4 earnings$77,647$44,658 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$27,232

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$27,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$77,647

Observed median earnings four full years after completion.

04 · REPAYMENT$286/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$27,232Institution-wide annual figure
COST OF ATTENDANCE$48,780Institution-wide annual budget
ADMISSION RATE64.5%Institution context
COMPLETION RATE63.3%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$64,100Year 1
$77,647Year 4
$79,201Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

4.4% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$6,471
Estimated loan payment$286
97borrowers represented where reported
HOW DOES IT COMPARE?

$77,647 vs. $59,631

$18,016 above the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Market Research Analysts and Marketing Specialists$66,780 median wageMI estimate · 24,220 jobs · 13-1161$49,990–$97,820 middle 50% of MI wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$72,980 median wageMI estimate · 40,960 jobs · 41-4012$51,060–$100,380 middle 50% of MI wages-0.9% projected U.S. growth · 99,800 openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$44,160 median wageMI estimate · 1,210 jobs · 41-9099$33,950–$58,950 middle 50% of MI wages+1.1% projected U.S. growth · 13,100 openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022Marketing Managers$138,510 median wageMI estimate · 6,620 jobs · 11-2021$104,320–$181,720 middle 50% of MI wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeFirst-Line Supervisors of Non-Retail Sales Workers$80,170 median wageMI estimate · 3,490 jobs · 41-1012$62,740–$109,250 middle 50% of MI wages+0.5% projected U.S. growth · 21,700 openings/yrTypical entry: High school diploma or equivalentSecurities, Commodities, and Financial Services Sales Agents$73,480 median wageMI estimate · 7,160 jobs · 41-3031$56,970–$105,240 middle 50% of MI wages+1.4% projected U.S. growth · 35,100 openings/yrTypical entry: Bachelor's degreeModels$48,470 median wageU.S. estimate · 3,780 jobs · 41-9012-2.1% projected U.S. growth · 700 openings/yrTypical entry: No formal educational credentialFirst-Line Supervisors of Retail Sales Workers$46,430 median wageMI estimate · 30,750 jobs · 41-1011$37,030–$59,080 middle 50% of MI wages-3.7% projected U.S. growth · 113,500 openings/yrTypical entry: High school diploma or equivalentTravel Agents$46,250 median wageMI estimate · 1,150 jobs · 41-3041$39,090–$58,500 middle 50% of MI wages+0.2% projected U.S. growth · 5,900 openings/yrTypical entry: High school diploma or equivalentParts Salespersons$44,070 median wageMI estimate · 7,520 jobs · 41-2022$36,560–$57,500 middle 50% of MI wages+3.0% projected U.S. growth · 30,000 openings/yrTypical entry: No formal educational credentialMerchandise Displayers and Window Trimmers$36,710 median wageMI estimate · 5,050 jobs · 27-1026$33,770–$42,920 middle 50% of MI wages+2.7% projected U.S. growth · 17,200 openings/yrTypical entry: High school diploma or equivalent
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Big Rapids, MI

Ferris State University

$250 less debt · $18,608 lower annual net price

Earnings
$61,884
Debt
$26,750
Annual net price
$8,624
View outcomes →
Kalamazoo, MI

Western Michigan University

$1,000 less debt · $11,959 lower annual net price

Earnings
$46,543
Debt
$26,000
Annual net price
$15,273
View outcomes →
Mount Pleasant, MI

Central Michigan University

$9,635 lower annual net price

Earnings
$57,513
Debt
$27,000
Annual net price
$17,597
View outcomes →
Ypsilanti, MI

Eastern Michigan University

$11,825 lower annual net price

Earnings
$51,020
Debt
$34,499
Annual net price
$15,407
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

59 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →