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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at Baker College

Owosso, MI · Private nonprofit

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are below similar programs.

$15,139 below the national median for the same field and degree level.

Debt as a share of earnings
67.4% of annual earnings
Highest price with a positive payoff
Not reached
Modeled 10-year payoff
−61% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$54,164 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+29%Earnings growth, year 1 → 5$45,136 → $58,115
61Earn above high-school thresholdGraduate count in the year-4 cohort
68Working in the college’s stateGraduate count in the year-4 cohort
90Year-5 earnings observationsCohort behind the year-5 median
32Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

43Students receiving federal aid2024–25 Title IV enrollment
Not reportedFederal-aid completers2024–25 program completers
26Pell Grant recipients2024–25 program count
20Federal loan borrowers2024–25 unduplicated count
88Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result
Observed year-4 earnings$54,164$21,175 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$13,157

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$36,504

Median federal debt across schools attended at this academic level.

03 · EARNINGS$54,164

Observed median earnings four full years after completion.

04 · REPAYMENT$387/mo

Estimated standard 10-year federal payment.

ADDITIONAL WORKFORCE PROGRAM REPORTS

1 related offering reported to the Department of Labor

These provider-reported records add named prices, completion and employment context where available. They describe a separate workforce-program cohort and may include non-degree training, so they are not blended into the College Scorecard earnings or DegreeVerdict ROI.

Bachelor's in Business Administration · CIP 52.1401

Marketing

Reported price
$57,930
Completion
41.0%
Employed in Q2
57.0%
Q2 quarterly earnings
$11,095
This is a hybrid or blended program providing both in-person and online instruction.
Program year 2022. Quarterly earnings are not annual salary. Suppressed values appear as “Not reported.” Source: U.S. Department of Labor TrainingProviderResults.gov. Showing 1 of 1 related records.
WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$13,157Institution-wide annual figure
COST OF ATTENDANCE$24,526Institution-wide annual budget
ADMISSION RATE81.9%Institution context
COMPLETION RATE35.8%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$45,136Year 1
$54,164Year 4
$58,115Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

8.6% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,514
Estimated loan payment$387
32borrowers represented where reported
HOW DOES IT COMPARE?

$54,164 vs. $69,303

$15,139 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$138,510 median wageMI estimate · 6,620 jobs · 11-2021$104,320–$181,720 middle 50% of MI wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$111,190 median wageMI estimate · 2,240 jobs · 25-1011$64,730–$163,360 middle 50% of MI wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$66,780 median wageMI estimate · 24,220 jobs · 13-1161$49,990–$97,820 middle 50% of MI wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$136,870 median wageMI estimate · 17,950 jobs · 11-2022$96,790–$184,960 middle 50% of MI wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$113,360 median wageMI estimate · 880 jobs · 11-2033$89,160–$149,100 middle 50% of MI wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$101,610 median wageMI estimate · 220 jobs · 11-2011$83,330–$133,190 middle 50% of MI wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$101,550 median wageMI estimate · 150 jobs · 19-3022$76,210–$125,610 middle 50% of MI wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$81,010 median wageMI estimate · 1,750 jobs · 15-1255$58,000–$113,120 middle 50% of MI wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$66,130 median wageMI estimate · 3,170 jobs · 13-1131$51,750–$81,810 middle 50% of MI wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Dearborn, MI

University of Michigan-Dearborn

$19,176 higher earnings · $12,879 less debt · $3,665 lower annual net price

Earnings
$73,340
Debt
$23,625
Annual net price
$9,492
View outcomes →
Rochester Hills, MI

Oakland University

$15,284 higher earnings · $10,789 less debt · $4,037 lower annual net price

Earnings
$69,448
Debt
$25,715
Annual net price
$9,120
View outcomes →
Detroit, MI

Wayne State University

$13,340 higher earnings · $12,122 less debt · $391 lower annual net price

Earnings
$67,504
Debt
$24,382
Annual net price
$12,766
View outcomes →
Flint, MI

University of Michigan-Flint

$13,273 higher earnings · $7,504 less debt · $6,150 lower annual net price

Earnings
$67,437
Debt
$29,000
Annual net price
$7,007
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

90 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →