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Specialized Sales, Merchandising and Marketing Operations bachelor's degree outcomes at Western Michigan University

Kalamazoo, MI · Public · Federal field 5219

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$13,088 below the national median for the same field and credential.

Debt pressure: 55.9% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −94% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$164,570

$8,000Annual price−$196,570

$15,000Current college-wide context−$224,570

$16,000Current college-wide context−$228,570

$24,000Annual price−$260,570

$32,000Annual price−$292,570

$40,000Annual price−$324,570

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

Not availableEarnings growth, year 1 → 5$28,765 → Not available

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

Not availableWorking in the college’s stateGraduate count in the year-4 cohort

Not availableYear-5 earnings observationsCohort behind the year-5 median

43Borrowers representedCohort behind the debt median

Not availableAwarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$15,273

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$26,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$46,543

Observed median earnings four full years after completion.

04 · REPAYMENT$276/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$15,273Institution-wide annual figure

COST OF ATTENDANCE$29,237Institution-wide annual budget

ADMISSION RATE84.6%Institution context

COMPLETION RATE57.6%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$28,765Year 1

$46,543Year 4

Not availableYear 5

CAN THE EARNINGS SUPPORT THE DEBT?

7.1% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$3,879

Estimated loan payment$276

43borrowers represented where reported

HOW DOES IT COMPARE?

$46,543 vs. $59,631

$13,088 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Market Research Analysts and Marketing Specialists$66,780 median wageMI estimate · 24,220 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$72,980 median wageMI estimate · 40,960 jobs · 41-4012-0.9% projected U.S. growth · 99.8k openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$44,160 median wageMI estimate · 1,210 jobs · 41-9099+1.1% projected U.S. growth · 13.1k openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022Marketing Managers$138,510 median wageMI estimate · 6,620 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeFirst-Line Supervisors of Non-Retail Sales Workers$80,170 median wageMI estimate · 3,490 jobs · 41-1012+0.5% projected U.S. growth · 21.7k openings/yrTypical entry: High school diploma or equivalentSecurities, Commodities, and Financial Services Sales Agents$73,480 median wageMI estimate · 7,160 jobs · 41-3031+1.4% projected U.S. growth · 35.1k openings/yrTypical entry: Bachelor's degreeModels$48,470 median wageU.S. estimate · 3,780 jobs · 41-9012-2.1% projected U.S. growth · 0.7k openings/yrTypical entry: No formal educational credentialFirst-Line Supervisors of Retail Sales Workers$46,430 median wageMI estimate · 30,750 jobs · 41-1011-3.7% projected U.S. growth · 113.5k openings/yrTypical entry: High school diploma or equivalentTravel Agents$46,250 median wageMI estimate · 1,150 jobs · 41-3041+0.2% projected U.S. growth · 5.9k openings/yrTypical entry: High school diploma or equivalentParts Salespersons$44,070 median wageMI estimate · 7,520 jobs · 41-2022+3.0% projected U.S. growth · 30k openings/yrTypical entry: No formal educational credentialMerchandise Displayers and Window Trimmers$36,710 median wageMI estimate · 5,050 jobs · 27-1026+2.7% projected U.S. growth · 17.2k openings/yrTypical entry: High school diploma or equivalent

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