How much do Marketing bachelor's degree graduates from Western Michigan University earn?

The reported median is $71,371 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $25,750.

Is this program above or below similar programs?

Reported year-four earnings are 3% above the national median for the same field and degree level.

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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at Western Michigan University

Kalamazoo, MI · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are close to similar programs.

$2,068 above the national median for the same field and degree level.

Debt as a share of earnings: 36.1% of annual earnings
Highest price with a positive payoff: $20,928 / year
Modeled 10-year payoff: +9% · Positive payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$83,710

$8,000Annual price+$51,710

$15,000Current college-wide context+$23,710

$16,000Current college-wide context+$19,710

$24,000Annual price−$12,290

$32,000Annual price−$44,290

$40,000Annual price−$76,290

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+32%Earnings growth, year 1 → 5$53,081 → $70,079

258Earn above high-school thresholdGraduate count in the year-4 cohort

201Working in the college’s stateGraduate count in the year-4 cohort

294Year-5 earnings observationsCohort behind the year-5 median

325Borrowers representedCohort behind the debt median

$22,411Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

568Students receiving federal aid2024–25 Title IV enrollment

112Federal-aid completers2024–25 program completers

237Pell Grant recipients2024–25 program count

329Federal loan borrowers2024–25 unduplicated count

2.4%Federal-aid non-completion rate2022–23 program cohort · 15 non-completers

310Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result

Observed year-4 earnings$71,371$38,382 above the preliminary benchmark

Additional borrowing reported for this category: 76 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$15,273

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$25,750

Median federal debt across schools attended at this academic level.

03 · EARNINGS$71,371

Observed median earnings four full years after completion.

04 · REPAYMENT$273/mo

Estimated standard 10-year federal payment.

ADDITIONAL WORKFORCE PROGRAM REPORTS

1 related offering reported to the Department of Labor

These provider-reported records add named prices, completion and employment context where available. They describe a separate workforce-program cohort and may include non-degree training, so they are not blended into the College Scorecard earnings or DegreeVerdict ROI.

Bachelor of Business Administration · CIP 52.1401

Marketing Bachelor of Business Administration

Reported price: $61,600
Completion: 29.0%
Employed in Q2: 58.0%
Q2 quarterly earnings: $6,266

This program provides in-person instruction only.

Program year 2022. Quarterly earnings are not annual salary. Suppressed values appear as “Not reported.” Source: U.S. Department of Labor TrainingProviderResults.gov. Showing 1 of 1 related records.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$15,273Institution-wide annual figure

COST OF ATTENDANCE$29,237Institution-wide annual budget

ADMISSION RATE84.6%Institution context

COMPLETION RATE57.6%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$53,081Year 1

$71,371Year 4

$70,079Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.6% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,948

Estimated loan payment$273

325borrowers represented where reported

HOW DOES IT COMPARE?

$71,371 vs. $69,303

$2,068 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$138,510 median wageMI estimate · 6,620 jobs · 11-2021$104,320–$181,720 middle 50% of MI wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$111,190 median wageMI estimate · 2,240 jobs · 25-1011$64,730–$163,360 middle 50% of MI wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$66,780 median wageMI estimate · 24,220 jobs · 13-1161$49,990–$97,820 middle 50% of MI wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$136,870 median wageMI estimate · 17,950 jobs · 11-2022$96,790–$184,960 middle 50% of MI wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$113,360 median wageMI estimate · 880 jobs · 11-2033$89,160–$149,100 middle 50% of MI wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$101,610 median wageMI estimate · 220 jobs · 11-2011$83,330–$133,190 middle 50% of MI wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$101,550 median wageMI estimate · 150 jobs · 19-3022$76,210–$125,610 middle 50% of MI wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$81,010 median wageMI estimate · 1,750 jobs · 15-1255$58,000–$113,120 middle 50% of MI wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$66,130 median wageMI estimate · 3,170 jobs · 13-1131$51,750–$81,810 middle 50% of MI wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree

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