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General Sales, Merchandising and Related Marketing Operations bachelor's degree outcomes at University of Minnesota-Twin Cities

Minneapolis, MN · Public · Federal field 5218

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$6,496 below the national median for the same field and credential.

Debt pressure: 29.8% of annual earnings
Positive-payoff price ceiling: $14,758 / year
10-year scenario: −3% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$59,030

$8,000Annual price+$27,030

$16,000Current college-wide context−$4,970

$17,000Current college-wide context−$8,970

$24,000Annual price−$36,970

$32,000Annual price−$68,970

$40,000Annual price−$100,970

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+50%Earnings growth, year 1 → 5$51,066 → $76,798

89Earn above high-school thresholdGraduate count in the year-4 cohort

75Working in the college’s stateGraduate count in the year-4 cohort

108Year-5 earnings observationsCohort behind the year-5 median

143Borrowers representedCohort behind the debt median

$27,667Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$16,778

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$20,500

Median federal debt across schools attended at this academic level.

03 · EARNINGS$68,903

Observed median earnings four full years after completion.

04 · REPAYMENT$217/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$16,778Institution-wide annual figure

COST OF ATTENDANCE$30,061Institution-wide annual budget

ADMISSION RATE79.8%Institution context

COMPLETION RATE85.3%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$51,066Year 1

$68,903Year 4

$76,798Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

3.8% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,742

Estimated loan payment$217

143borrowers represented where reported

HOW DOES IT COMPARE?

$68,903 vs. $75,399

$6,496 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

First-Line Supervisors of Retail Sales Workers$48,770 median wageMN estimate · 21,530 jobs · 41-1011-3.7% projected U.S. growth · 113.5k openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022First-Line Supervisors of Non-Retail Sales Workers$88,510 median wageMN estimate · 2,130 jobs · 41-1012+0.5% projected U.S. growth · 21.7k openings/yrTypical entry: High school diploma or equivalentSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$76,750 median wageMN estimate · 31,230 jobs · 41-4012-0.9% projected U.S. growth · 99.8k openings/yrTypical entry: High school diploma or equivalentSales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$75,370 median wageMN estimate · 19,220 jobs · 41-3091+2.7% projected U.S. growth · 115.7k openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$38,350 median wageMN estimate · 940 jobs · 41-9099+1.1% projected U.S. growth · 13.1k openings/yrTypical entry: High school diploma or equivalentPurchasing Agents, Except Wholesale, Retail, and Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1023Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products$103,000 median wageMN estimate · 4,960 jobs · 41-4011+1.2% projected U.S. growth · 23.6k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$95,820 median wageMN estimate · 980 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeAdvertising Sales Agents$62,660 median wageMN estimate · 1,750 jobs · 41-3011-7.2% projected U.S. growth · 7.8k openings/yrTypical entry: High school diploma or equivalentTravel Agents$47,260 median wageMN estimate · 890 jobs · 41-3041+0.2% projected U.S. growth · 5.9k openings/yrTypical entry: High school diploma or equivalentParts Salespersons$47,030 median wageMN estimate · 5,790 jobs · 41-2022+3.0% projected U.S. growth · 30k openings/yrTypical entry: No formal educational credential

Possible alternatives