Marketing bachelor's degree at Southwest Minnesota State University
Marshall, MN · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are below similar programs.
$10,729 below the national median for the same field and degree level.
Debt as a share of earnings
40.0% of annual earnings
Highest price with a positive payoff
Not reached
Modeled 10-year payoff
−44% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price−$44,260
$8,000Annual price−$76,260
$15,000Current college-wide context−$104,260
$16,000Current college-wide context−$108,260
$24,000Annual price−$140,260
$32,000Annual price−$172,260
$40,000Annual price−$204,260
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+12%Earnings growth, year 1 → 5$48,939 → $54,828Not availableEarn above high-school thresholdGraduate count in the year-4 cohort25Working in the college’s stateGraduate count in the year-4 cohort35Year-5 earnings observationsCohort behind the year-5 median24Borrowers representedCohort behind the debt medianNot availableAwarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
72Students receiving federal aid2024–25 Title IV enrollment15Federal-aid completers2024–25 program completers32Pell Grant recipients2024–25 program count42Federal loan borrowers2024–25 unduplicated count
23.1%Federal-aid non-completion rate2022–23 program cohort · 15 non-completers38Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$36,491Informational preview, not a final accountability result
Observed year-4 earnings$58,574$22,083 above the preliminary benchmark
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$15,291
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$23,425
Median federal debt across schools attended at this academic level.
03 · EARNINGS$58,574
Observed median earnings four full years after completion.
04 · REPAYMENT$248/mo
Estimated standard 10-year federal payment.
ADDITIONAL WORKFORCE PROGRAM REPORTS
2 related offerings reported to the Department of Labor
These provider-reported records add named prices, completion and employment context where available. They describe a separate workforce-program cohort and may include non-degree training, so they are not blended into the College Scorecard earnings or DegreeVerdict ROI.
Associate's degree such as A.A. A.S. and others · CIP 52.1401
Marketing
Reported price
$16,005
Completion
Not reported
Employed in Q2
Not reported
Q2 quarterly earnings
Not available
This program provides in-person instruction only.Bachelor's or baccalaureate degree normally requiring 3-5 years of full-time study such as B.A. B.S. and others · CIP 52.1401
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$48,939Year 1
$58,574Year 4
$54,828Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
5.1% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$4,881
Estimated loan payment$248
24borrowers represented where reported
HOW DOES IT COMPARE?
$58,574 vs. $69,303
$10,729 below the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$173,300 median wageMN estimate · 8,500 jobs · 11-2021$130,610–$219,250 middle 50% of MN wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$95,820 median wageMN estimate · 980 jobs · 25-1011$79,320–$134,990 middle 50% of MN wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$87,510 median wageMN estimate · 21,280 jobs · 13-1161$63,850–$123,720 middle 50% of MN wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$151,670 median wageMN estimate · 11,240 jobs · 11-2022$103,440–$200,740 middle 50% of MN wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$126,920 median wageMN estimate · 110 jobs · 11-2011$87,560–$161,000 middle 50% of MN wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$126,920 median wageMN estimate · 680 jobs · 11-2033$100,030–$180,520 middle 50% of MN wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$104,220 median wageMN estimate · 340 jobs · 19-3022$99,940–$113,260 middle 50% of MN wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$82,650 median wageMN estimate · 1,520 jobs · 15-1255$63,100–$100,360 middle 50% of MN wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$76,910 median wageMN estimate · 3,190 jobs · 13-1131$61,620–$101,090 middle 50% of MN wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
01
Finance and Insurance
about 20.6%02
Manufacturing
about 12.4%03
Retail Trade
about 9.4%04
Health Care and Social Assistance
about 8.7%05
Professional, Scientific, and Technical Services
about 8.5%
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Winona, MN
Saint Mary's University of Minnesota
$17,711 higher earnings · $4,690 less debt · $3,587 lower annual net price