Marketing bachelor's degree at Youngstown State University
Youngstown, OH · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are close to similar programs.
$3,245 below the national median for the same field and degree level.
Debt as a share of earnings
36.2% of annual earnings
Highest price with a positive payoff
$7,645 / year
Modeled 10-year payoff
−9% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$30,580
$8,000Annual price−$1,420
$13,000Current college-wide context−$21,420
$16,000Annual price−$33,420
$24,000Annual price−$65,420
$32,000Annual price−$97,420
$40,000Annual price−$129,420
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+61%Earnings growth, year 1 → 5$36,518 → $58,670Not availableEarn above high-school thresholdGraduate count in the year-4 cohort28Working in the college’s stateGraduate count in the year-4 cohort46Year-5 earnings observationsCohort behind the year-5 median47Borrowers representedCohort behind the debt medianNot availableAwarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
194Students receiving federal aid2024–25 Title IV enrollment30Federal-aid completers2024–25 program completers96Pell Grant recipients2024–25 program count108Federal loan borrowers2024–25 unduplicated count
51Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$34,808Informational preview, not a final accountability result
Observed year-4 earnings$66,058$31,250 above the preliminary benchmark
Additional borrowing reported for this category: 29 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$12,767
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$23,900
Median federal debt across schools attended at this academic level.
03 · EARNINGS$66,058
Observed median earnings four full years after completion.
04 · REPAYMENT$253/mo
Estimated standard 10-year federal payment.
ADDITIONAL WORKFORCE PROGRAM REPORTS
2 related offerings reported to the Department of Labor
These provider-reported records add named prices, completion and employment context where available. They describe a separate workforce-program cohort and may include non-degree training, so they are not blended into the College Scorecard earnings or DegreeVerdict ROI.
Baccalaureate degree · CIP 52.1401
Bachelor of Science in Business Administration
Reported price
$10,715
Completion
69.0%
Employed in Q2
63.0%
Q2 quarterly earnings
$11,250
This program provides in-person instruction only.Baccalaureate degree · CIP 52.1401
Bachelor of Science in Business Administration in Marketing: Management Track
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$36,518Year 1
$66,058Year 4
$58,670Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
4.6% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,505
Estimated loan payment$253
47borrowers represented where reported
HOW DOES IT COMPARE?
$66,058 vs. $69,303
$3,245 below the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$132,330 median wageOH estimate · 10,620 jobs · 11-2021$102,000–$175,750 middle 50% of OH wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$79,770 median wageOH estimate · 3,100 jobs · 25-1011$58,280–$132,980 middle 50% of OH wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$72,790 median wageOH estimate · 27,370 jobs · 13-1161$52,420–$98,070 middle 50% of OH wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$135,510 median wageOH estimate · 22,840 jobs · 11-2022$98,850–$184,450 middle 50% of OH wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$102,110 median wageOH estimate · 240 jobs · 11-2011$76,840–$176,820 middle 50% of OH wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$101,470 median wageOH estimate · 1,630 jobs · 11-2033$79,240–$135,290 middle 50% of OH wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$83,360 median wageOH estimate · 2,520 jobs · 15-1255$60,490–$125,600 middle 50% of OH wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$64,080 median wageOH estimate · 3,460 jobs · 13-1131$50,520–$81,250 middle 50% of OH wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$57,630 median wageOH estimate · 320 jobs · 19-3022$41,750–$99,760 middle 50% of OH wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
01
Professional, Scientific, and Technical Services
about 14.2%02
Retail Trade
about 12.4%03
Finance and Insurance
about 12.2%04
Manufacturing
about 10.4%05
Wholesale Trade
about 6.6%
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Hamilton, OH
Miami University-Hamilton
$20,861 higher earnings · $1,937 less debt · $1,481 lower annual net price