COLLEGE + DEGREE OUTCOMES
Marketing bachelor's degree at University of South Carolina-Columbia
Columbia, SC · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are notably above similar programs.
$12,642 above the national median for the same field and degree level.
- Debt as a share of earnings
- 29.0% of annual earnings
- Highest price with a positive payoff
- $47,363 / year
- Modeled 10-year payoff
- +36% · Positive payoff
- Available price data
- College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$189,450
$14,000Annual price+$133,450
$23,000Current college-wide context+$97,450
$28,000Annual price+$77,450
$42,000Annual price+$21,450
$56,000Annual price−$34,550
$70,000Annual price−$90,550
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result
Observed year-4 earnings$81,945$48,956 above the preliminary benchmark
Additional borrowing reported for this category: 84 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$22,811
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$23,750
Median federal debt across schools attended at this academic level.
03 · EARNINGS$81,945
Observed median earnings four full years after completion.
04 · REPAYMENT$252/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Enter my price →AVERAGE NET PRICE$22,811Institution-wide annual figure
COST OF ATTENDANCE$31,638Institution-wide annual budget
ADMISSION RATE60.2%Institution context
COMPLETION RATE78.8%Institution-wide completion rate
WHAT DO GRADUATES EARN?
Reported earnings after completion.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
CAN THE EARNINGS SUPPORT THE DEBT?
3.7% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$6,829
Estimated loan payment$252
369borrowers represented where reported
HOW DOES IT COMPARE?
$81,945 vs. $69,303
$12,642 above the national median for the same field and credential.
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.Marketing Managers$143,290 median wageSC estimate · 3,760 jobs · 11-2021$105,170–$192,520 middle 50% of SC wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$78,830 median wageSC estimate · 1,500 jobs · 25-1011$49,990–$129,380 middle 50% of SC wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$69,440 median wageSC estimate · 11,920 jobs · 13-1161$51,410–$100,020 middle 50% of SC wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$156,300 median wageSC estimate · 21,470 jobs · 11-2011$106,170–$190,050 middle 50% of SC wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSales Managers$131,080 median wageSC estimate · 9,340 jobs · 11-2022$86,700–$177,950 middle 50% of SC wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$103,240 median wageSC estimate · 220 jobs · 11-2033$80,340–$140,280 middle 50% of SC wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$80,930 median wageSC estimate · 800 jobs · 15-1255$57,870–$101,740 middle 50% of SC wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$62,720 median wageSC estimate · 1,200 jobs · 13-1131$52,370–$81,260 middle 50% of SC wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
Professional, Scientific, and Technical Services
Finance and Insurance
Retail Trade
Wholesale Trade
Manufacturing
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Clemson University
$500 less debt · $558 lower annual net price
- Earnings
- $81,109
- Debt
- $23,250
- Annual net price
- $22,253
College of Charleston
$1,500 less debt · $3,851 lower annual net price
- Earnings
- $68,348
- Debt
- $22,250
- Annual net price
- $18,960
Coastal Carolina University
$8,845 lower annual net price
- Earnings
- $62,373
- Debt
- $26,000
- Annual net price
- $13,966
Charleston Southern University
$1,145 lower annual net price
- Earnings
- $57,179
- Debt
- Not available
- Annual net price
- $21,666
DATA QUALITY
Check the evidence behind the estimate.
166 observations in the earnings cohort
June 10, 2026 College Scorecard release
Observed, estimated and contextual figures are labeled separately throughout this page
Your price and current earnings determine the result.
Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.
Calculate my payoff →