How much do Marketing bachelor's degree graduates from East Tennessee State University earn?

The reported median is $58,583 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $21,819.

Is this program above or below similar programs?

Reported year-four earnings are 15% below the national median for the same field and degree level.

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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at East Tennessee State University

Johnson City, TN · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are below similar programs.

$10,720 below the national median for the same field and degree level.

Debt as a share of earnings: 37.2% of annual earnings
Highest price with a positive payoff: Not reached
Modeled 10-year payoff: −44% · Negative payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$44,170

$8,000Annual price−$76,170

$16,000Current college-wide context−$108,170

$24,000Annual price−$140,170

$32,000Annual price−$172,170

$40,000Annual price−$204,170

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+27%Earnings growth, year 1 → 5$35,632 → $45,416

27Earn above high-school thresholdGraduate count in the year-4 cohort

30Working in the college’s stateGraduate count in the year-4 cohort

44Year-5 earnings observationsCohort behind the year-5 median

89Borrowers representedCohort behind the debt median

$19,405Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

367Students receiving federal aid2024–25 Title IV enrollment

67Federal-aid completers2024–25 program completers

217Pell Grant recipients2024–25 program count

187Federal loan borrowers2024–25 unduplicated count

12.4%Federal-aid non-completion rate2022–23 program cohort · 40 non-completers

45Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$32,989Informational preview, not a final accountability result

Observed year-4 earnings$58,583$25,594 above the preliminary benchmark

Additional borrowing reported for this category: 29 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$15,983

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$21,819

Median federal debt across schools attended at this academic level.

03 · EARNINGS$58,583

Observed median earnings four full years after completion.

04 · REPAYMENT$231/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$15,983Institution-wide annual figure

COST OF ATTENDANCE$27,042Institution-wide annual budget

ADMISSION RATE86.2%Institution context

COMPLETION RATE53.2%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$35,632Year 1

$58,583Year 4

$45,416Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.7% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$4,882

Estimated loan payment$231

89borrowers represented where reported

HOW DOES IT COMPARE?

$58,583 vs. $69,303

$10,720 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$131,990 median wageTN estimate · 7,730 jobs · 11-2021$98,810–$173,180 middle 50% of TN wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$85,950 median wageTN estimate · 1,260 jobs · 25-1011$65,060–$132,980 middle 50% of TN wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$69,790 median wageTN estimate · 13,040 jobs · 13-1161$51,820–$96,520 middle 50% of TN wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$128,040 median wageTN estimate · 12,270 jobs · 11-2022$90,920–$173,500 middle 50% of TN wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$107,760 median wageTN estimate · 300 jobs · 11-2033$80,660–$132,620 middle 50% of TN wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$98,170 median wageTN estimate · 21,470 jobs · 11-2011$78,170–$126,870 middle 50% of TN wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$66,900 median wageTN estimate · 210 jobs · 19-3022$61,600–$82,100 middle 50% of TN wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeWeb and Digital Interface Designers$63,510 median wageTN estimate · 3,610 jobs · 15-1255$57,890–$63,510 middle 50% of TN wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$61,370 median wageTN estimate · 1,930 jobs · 13-1131$50,440–$77,680 middle 50% of TN wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree

CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

Finance and Insurance

about 15.7%

Manufacturing

about 13.1%

Professional, Scientific, and Technical Services

about 11.4%

Retail Trade

about 9.5%

Health Care and Social Assistance

about 6.8%

Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Cookeville, TN

Tennessee Technological University

$6,309 higher earnings · $4,394 less debt · $1,737 lower annual net price

Earnings: $64,892
Debt: $17,425
Annual net price: $14,246

View outcomes →

Murfreesboro, TN

Middle Tennessee State University

$1,634 higher earnings · $1,111 less debt · $2,624 lower annual net price

Earnings: $60,217
Debt: $20,708
Annual net price: $13,359

View outcomes →

Knoxville, TN

The University of Tennessee-Knoxville

$12,078 higher earnings · $2,319 less debt

Earnings: $70,661
Debt: $19,500
Annual net price: $18,976

View outcomes →

Memphis, TN

University of Memphis

$8,885 higher earnings · $3,586 lower annual net price

Earnings: $67,468
Debt: $21,904
Annual net price: $12,397

View outcomes →

Compare these programs →

DATA QUALITY

Check the evidence behind the estimate.

44 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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