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COLLEGE + DEGREE OUTCOMES

Specialized Sales, Merchandising and Marketing Operations bachelor's degree at Baylor University

Waco, TX · Private nonprofit

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are notably above similar programs.

$7,435 above the national median for the same field and degree level.

Debt as a share of earnings
34.5% of annual earnings
Highest price with a positive payoff
$10,165 / year
Modeled 10-year payoff
−36% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$67,066 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+78%Earnings growth, year 1 → 5$43,414 → $77,422
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
31Working in the college’s stateGraduate count in the year-4 cohort
57Year-5 earnings observationsCohort behind the year-5 median
66Borrowers representedCohort behind the debt median
$84,460Awarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

52Students receiving federal aid2024–25 Title IV enrollment
15Federal-aid completers2024–25 program completers
21Pell Grant recipients2024–25 program count
32Federal loan borrowers2024–25 unduplicated count
56Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$33,298Informational preview, not a final accountability result
Observed year-4 earnings$67,066$33,768 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$41,104

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$23,115

Median federal debt across schools attended at this academic level.

03 · EARNINGS$67,066

Observed median earnings four full years after completion.

04 · REPAYMENT$245/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$41,104Institution-wide annual figure
COST OF ATTENDANCE$74,226Institution-wide annual budget
ADMISSION RATE51.3%Institution context
COMPLETION RATE80.0%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$43,414Year 1
$67,066Year 4
$77,422Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

4.4% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,589
Estimated loan payment$245
66borrowers represented where reported
HOW DOES IT COMPARE?

$67,066 vs. $59,631

$7,435 above the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Market Research Analysts and Marketing Specialists$72,520 median wageTX estimate · 63,350 jobs · 13-1161$52,060–$98,320 middle 50% of TX wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$65,970 median wageTX estimate · 95,670 jobs · 41-4012$47,820–$98,970 middle 50% of TX wages-0.9% projected U.S. growth · 99,800 openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$38,170 median wageTX estimate · 11,400 jobs · 41-9099$28,390–$50,480 middle 50% of TX wages+1.1% projected U.S. growth · 13,100 openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022Marketing Managers$147,880 median wageTX estimate · 44,680 jobs · 11-2021$106,110–$200,430 middle 50% of TX wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeSecurities, Commodities, and Financial Services Sales Agents$78,470 median wageTX estimate · 41,640 jobs · 41-3031$51,390–$130,950 middle 50% of TX wages+1.4% projected U.S. growth · 35,100 openings/yrTypical entry: Bachelor's degreeFirst-Line Supervisors of Non-Retail Sales Workers$74,590 median wageTX estimate · 20,690 jobs · 41-1012$56,060–$100,030 middle 50% of TX wages+0.5% projected U.S. growth · 21,700 openings/yrTypical entry: High school diploma or equivalentTravel Agents$49,500 median wageTX estimate · 4,310 jobs · 41-3041$42,550–$62,060 middle 50% of TX wages+0.2% projected U.S. growth · 5,900 openings/yrTypical entry: High school diploma or equivalentModels$46,840 median wageTX estimate · 3,780 jobs · 41-9012$29,010–$54,960 middle 50% of TX wages-2.1% projected U.S. growth · 700 openings/yrTypical entry: No formal educational credentialFirst-Line Supervisors of Retail Sales Workers$46,280 median wageTX estimate · 103,410 jobs · 41-1011$34,750–$60,870 middle 50% of TX wages-3.7% projected U.S. growth · 113,500 openings/yrTypical entry: High school diploma or equivalentMerchandise Displayers and Window Trimmers$37,260 median wageTX estimate · 14,730 jobs · 27-1026$33,510–$44,360 middle 50% of TX wages+2.7% projected U.S. growth · 17,200 openings/yrTypical entry: High school diploma or equivalentParts Salespersons$35,440 median wageTX estimate · 25,500 jobs · 41-2022$28,070–$45,760 middle 50% of TX wages+3.0% projected U.S. growth · 30,000 openings/yrTypical entry: No formal educational credential
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Lubbock, TX

Texas Tech University

$798 less debt · $22,034 lower annual net price

Earnings
$66,440
Debt
$22,317
Annual net price
$19,070
View outcomes →
Fort Worth, TX

Texas Christian University

$3,615 less debt · $4,444 lower annual net price

Earnings
$66,108
Debt
$19,500
Annual net price
$36,660
View outcomes →
Denton, TX

Texas Woman's University

$7 less debt · $29,141 lower annual net price

Earnings
$62,009
Debt
$23,108
Annual net price
$11,963
View outcomes →
San Marcos, TX

Texas State University

$24,299 lower annual net price

Earnings
$58,794
Debt
$24,156
Annual net price
$16,805
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

57 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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