COLLEGE + DEGREE OUTCOMES
Specialized Sales, Merchandising and Marketing Operations bachelor's degree at Texas Tech University
Lubbock, TX · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are notably above similar programs.
$6,809 above the national median for the same field and degree level.
- Debt as a share of earnings
- 33.6% of annual earnings
- Highest price with a positive payoff
- $8,600 / year
- Modeled 10-year payoff
- −16% · Negative payoff
- Available price data
- College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$34,400
$8,000Annual price+$2,400
$16,000Annual price−$29,600
$19,000Current college-wide context−$41,600
$24,000Annual price−$61,600
$32,000Annual price−$93,600
$40,000Annual price−$125,600
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
Preliminary federal earnings benchmark$33,298Informational preview, not a final accountability result
Observed year-4 earnings$66,440$33,142 above the preliminary benchmark
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$19,070
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$22,317
Median federal debt across schools attended at this academic level.
03 · EARNINGS$66,440
Observed median earnings four full years after completion.
04 · REPAYMENT$237/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Enter my price →AVERAGE NET PRICE$19,070Institution-wide annual figure
COST OF ATTENDANCE$27,443Institution-wide annual budget
ADMISSION RATE72.7%Institution context
COMPLETION RATE68.7%Institution-wide completion rate
WHAT DO GRADUATES EARN?
Reported earnings after completion.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
CAN THE EARNINGS SUPPORT THE DEBT?
4.3% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,537
Estimated loan payment$237
36borrowers represented where reported
HOW DOES IT COMPARE?
$66,440 vs. $59,631
$6,809 above the national median for the same field and credential.
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.Market Research Analysts and Marketing Specialists$72,520 median wageTX estimate · 63,350 jobs · 13-1161$52,060–$98,320 middle 50% of TX wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$65,970 median wageTX estimate · 95,670 jobs · 41-4012$47,820–$98,970 middle 50% of TX wages-0.9% projected U.S. growth · 99,800 openings/yrTypical entry: High school diploma or equivalentSales and Related Workers, All Other$38,170 median wageTX estimate · 11,400 jobs · 41-9099$28,390–$50,480 middle 50% of TX wages+1.1% projected U.S. growth · 13,100 openings/yrTypical entry: High school diploma or equivalentWholesale and Retail Buyers, Except Farm ProductsNot available median wageU.S. estimate · Unreported jobs · 13-1022Marketing Managers$147,880 median wageTX estimate · 44,680 jobs · 11-2021$106,110–$200,430 middle 50% of TX wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeSecurities, Commodities, and Financial Services Sales Agents$78,470 median wageTX estimate · 41,640 jobs · 41-3031$51,390–$130,950 middle 50% of TX wages+1.4% projected U.S. growth · 35,100 openings/yrTypical entry: Bachelor's degreeFirst-Line Supervisors of Non-Retail Sales Workers$74,590 median wageTX estimate · 20,690 jobs · 41-1012$56,060–$100,030 middle 50% of TX wages+0.5% projected U.S. growth · 21,700 openings/yrTypical entry: High school diploma or equivalentTravel Agents$49,500 median wageTX estimate · 4,310 jobs · 41-3041$42,550–$62,060 middle 50% of TX wages+0.2% projected U.S. growth · 5,900 openings/yrTypical entry: High school diploma or equivalentModels$46,840 median wageTX estimate · 3,780 jobs · 41-9012$29,010–$54,960 middle 50% of TX wages-2.1% projected U.S. growth · 700 openings/yrTypical entry: No formal educational credentialFirst-Line Supervisors of Retail Sales Workers$46,280 median wageTX estimate · 103,410 jobs · 41-1011$34,750–$60,870 middle 50% of TX wages-3.7% projected U.S. growth · 113,500 openings/yrTypical entry: High school diploma or equivalentMerchandise Displayers and Window Trimmers$37,260 median wageTX estimate · 14,730 jobs · 27-1026$33,510–$44,360 middle 50% of TX wages+2.7% projected U.S. growth · 17,200 openings/yrTypical entry: High school diploma or equivalentParts Salespersons$35,440 median wageTX estimate · 25,500 jobs · 41-2022$28,070–$45,760 middle 50% of TX wages+3.0% projected U.S. growth · 30,000 openings/yrTypical entry: No formal educational credential
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
Professional, Scientific, and Technical Services
Finance and Insurance
Wholesale Trade
Retail Trade
Educational Services
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.
Baylor University
$626 higher earnings
- Earnings
- $67,066
- Debt
- $23,115
- Annual net price
- $41,104
Texas Christian University
$2,817 less debt
- Earnings
- $66,108
- Debt
- $19,500
- Annual net price
- $36,660
Texas Woman's University
$7,107 lower annual net price
- Earnings
- $62,009
- Debt
- $23,108
- Annual net price
- $11,963
Texas State University
$2,265 lower annual net price
- Earnings
- $58,794
- Debt
- $24,156
- Annual net price
- $16,805
DATA QUALITY
Check the evidence behind the estimate.
43 observations in the earnings cohort
June 10, 2026 College Scorecard release
Observed, estimated and contextual figures are labeled separately throughout this page
Your price and current earnings determine the result.
Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.
Calculate my payoff →