How much do Marketing bachelor's degree graduates from James Madison University earn?

The reported median is $89,944 four years after completion.

How much federal debt do graduates of this program have?

The reported median federal debt among borrowers is $21,040.

Is this program above or below similar programs?

Reported year-four earnings are 30% above the national median for the same field and degree level.

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COLLEGE + DEGREE OUTCOMES

Marketing bachelor's degree at James Madison University

Harrisonburg, VA · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are notably above similar programs.

$20,641 above the national median for the same field and degree level.

Debt as a share of earnings: 23.4% of annual earnings
Highest price with a positive payoff: $67,360 / year
Modeled 10-year payoff: +64% · Positive payoff
Available price data: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$269,440

$20,000Annual price+$189,440

$23,000Current college-wide context+$177,440

$40,000Annual price+$109,440

$60,000Annual price+$29,440

$80,000Annual price−$50,560

$100,000Annual price−$130,560

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+39%Earnings growth, year 1 → 5$61,692 → $85,936

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

56Working in the college’s stateGraduate count in the year-4 cohort

123Year-5 earnings observationsCohort behind the year-5 median

144Borrowers representedCohort behind the debt median

$33,551Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

840Students receiving federal aid2024–25 Title IV enrollment

59Federal-aid completers2024–25 program completers

214Pell Grant recipients2024–25 program count

517Federal loan borrowers2024–25 unduplicated count

1.8%Federal-aid non-completion rate2022–23 program cohort · 15 non-completers

121Graduates not recorded as employedHistorical federal cohort, three years after completion

Preliminary federal earnings benchmark$35,969Informational preview, not a final accountability result

Observed year-4 earnings$89,944$53,975 above the preliminary benchmark

Additional borrowing reported for this category: 179 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$23,322

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$21,040

Median federal debt across schools attended at this academic level.

03 · EARNINGS$89,944

Observed median earnings four full years after completion.

04 · REPAYMENT$223/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$23,322Institution-wide annual figure

COST OF ATTENDANCE$31,735Institution-wide annual budget

ADMISSION RATE71.5%Institution context

COMPLETION RATE79.7%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$61,692Year 1

$89,944Year 4

$85,936Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

3.0% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$7,495

Estimated loan payment$223

144borrowers represented where reported

HOW DOES IT COMPARE?

$89,944 vs. $69,303

$20,641 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$187,820 median wageVA estimate · 6,890 jobs · 11-2021$142,820–$246,900 middle 50% of VA wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$103,860 median wageVA estimate · 2,450 jobs · 25-1011$64,450–$177,770 middle 50% of VA wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$76,980 median wageVA estimate · 25,610 jobs · 13-1161$56,930–$105,620 middle 50% of VA wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$191,130 median wageVA estimate · 9,670 jobs · 11-2022$134,490–$236,690 middle 50% of VA wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$148,400 median wageVA estimate · 180 jobs · 11-2011$113,680–$178,060 middle 50% of VA wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$143,730 median wageVA estimate · 880 jobs · 11-2033$104,880–$191,380 middle 50% of VA wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$77,140 median wageVA estimate · 1,990 jobs · 15-1255$54,790–$102,370 middle 50% of VA wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeFundraisers$72,610 median wageVA estimate · 4,010 jobs · 13-1131$56,990–$95,660 middle 50% of VA wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degree

CENSUS EMPLOYMENT DESTINATIONS

Where graduates work five years later

The leading industries employing graduates in this college, broad field and credential group.

Professional, Scientific, and Technical Services

about 34.3%

Finance and Insurance

about 17.1%

Information

about 5.4%

Administrative and Support and Waste Management and Remediation Services

about 5.0%

Wholesale Trade

about 4.8%

Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Fairfax, VA

George Mason University

$5,407 lower annual net price

Earnings: $69,210
Debt: $21,233
Annual net price: $17,915

View outcomes →

Radford, VA

Radford University

$8,744 lower annual net price

Earnings: $62,981
Debt: $25,000
Annual net price: $14,578

View outcomes →

Norfolk, VA

Old Dominion University

$8,684 lower annual net price

Earnings: $61,550
Debt: $27,125
Annual net price: $14,638

View outcomes →

Petersburg, VA

Virginia State University

$7,482 lower annual net price

Earnings: $53,709
Debt: $27,000
Annual net price: $15,840

View outcomes →

Compare these programs →

DATA QUALITY

Check the evidence behind the estimate.

123 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →