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Marketing bachelor's degree outcomes at Old Dominion University

Norfolk, VA · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$7,753 below the national median for the same field and credential.

Debt pressure: 44.1% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −31% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$14,500

$8,000Annual price−$46,500

$15,000Current college-wide context−$74,500

$16,000Annual price−$78,500

$24,000Annual price−$110,500

$32,000Annual price−$142,500

$40,000Annual price−$174,500

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+34%Earnings growth, year 1 → 5$43,395 → $58,083

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

35Working in the college’s stateGraduate count in the year-4 cohort

58Year-5 earnings observationsCohort behind the year-5 median

128Borrowers representedCohort behind the debt median

$22,350Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$14,638

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$27,125

Median federal debt across schools attended at this academic level.

03 · EARNINGS$61,550

Observed median earnings four full years after completion.

04 · REPAYMENT$288/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$14,638Institution-wide annual figure

COST OF ATTENDANCE$29,446Institution-wide annual budget

ADMISSION RATE90.4%Institution context

COMPLETION RATE46.3%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$43,395Year 1

$61,550Year 4

$58,083Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

5.6% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,129

Estimated loan payment$288

128borrowers represented where reported

HOW DOES IT COMPARE?

$61,550 vs. $69,303

$7,753 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$187,820 median wageVA estimate · 6,890 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$103,860 median wageVA estimate · 2,450 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$76,980 median wageVA estimate · 25,610 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$191,130 median wageVA estimate · 9,670 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$148,400 median wageVA estimate · 180 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$143,730 median wageVA estimate · 880 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$77,140 median wageVA estimate · 1,990 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeFundraisers$72,610 median wageVA estimate · 4,010 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degree

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