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Marketing bachelor's degree outcomes at West Virginia University

Name: Marketing Bachelor's Degree outcomes at West Virginia University
Creator: U.S. Department of Education

Morgantown, WV · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$54 above the national median for the same field and credential.

Debt pressure: 34.4% of annual earnings
Positive-payoff price ceiling: $15,893 / year
10-year scenario: +0% · Positive payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price+$63,570

$8,000Annual price+$31,570

$16,000Current college-wide context−$430

$24,000Annual price−$32,430

$32,000Annual price−$64,430

$40,000Annual price−$96,430

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+67%Earnings growth, year 1 → 5$42,058 → $70,041

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

Not availableWorking in the college’s stateGraduate count in the year-4 cohort

100Year-5 earnings observationsCohort behind the year-5 median

142Borrowers representedCohort behind the debt median

$48,147Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

465Students receiving federal aid2024–25 Title IV enrollment

77Federal-aid completers2024–25 program completers

140Pell Grant recipients2024–25 program count

342Federal loan borrowers2024–25 unduplicated count

Preliminary federal earnings benchmark$32,604Informational preview, not a final accountability result

Observed year-4 earnings$69,357$36,753 above the preliminary benchmark

Additional borrowing reported for this category: 69 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$15,634

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$23,852

Median federal debt across schools attended at this academic level.

03 · EARNINGS$69,357

Observed median earnings four full years after completion.

04 · REPAYMENT$253/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$15,634Institution-wide annual figure

COST OF ATTENDANCE$26,415Institution-wide annual budget

ADMISSION RATE89.0%Institution context

COMPLETION RATE64.7%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$42,058Year 1

$69,357Year 4

$70,041Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

4.4% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,780

Estimated loan payment$253

142borrowers represented where reported

HOW DOES IT COMPARE?

$69,357 vs. $69,303

$54 above the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Business Teachers, Postsecondary$104,480 median wageWV estimate · 420 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarketing Managers$98,750 median wageWV estimate · 300 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeMarket Research Analysts and Marketing Specialists$52,340 median wageWV estimate · 1,650 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$133,660 median wageU.S. estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSales Managers$94,830 median wageWV estimate · 1,110 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$74,400 median wageWV estimate · 100 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$71,880 median wageWV estimate · 200 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$54,760 median wageWV estimate · 260 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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