Marketing bachelor's degree at University of Wisconsin-Eau Claire
Eau Claire, WI · Public
What this page covers
Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.
The short version
Reported earnings are close to similar programs.
$1,588 above the national median for the same field and degree level.
Debt as a share of earnings
30.9% of annual earnings
Highest price with a positive payoff
$19,728 / year
Modeled 10-year payoff
+5% · Positive payoff
Available price data
College-wide context only
PRICE SENSITIVITY
The price can change the verdict.
Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.
← Negative payoff$0Positive payoff →
$0Annual price+$78,910
$8,000Annual price+$46,910
$16,000Current college-wide context+$14,910
$17,000Current college-wide context+$10,910
$24,000Annual price−$17,090
$32,000Annual price−$49,090
$40,000Annual price−$81,090
OUTCOME SIGNALS
Graduate outcomes from several angles.
Follow earnings over time and inspect the cohort behind each federal measure.
+47%Earnings growth, year 1 → 5$51,621 → $75,907Not availableEarn above high-school thresholdGraduate count in the year-4 cohort61Working in the college’s stateGraduate count in the year-4 cohort136Year-5 earnings observationsCohort behind the year-5 median110Borrowers representedCohort behind the debt medianNot availableAwarding-school debtDebt attributed to the college granting the credentialNot availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT
Size, aid and an earnings floor.
The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.
410Students receiving federal aid2024–25 Title IV enrollment86Federal-aid completers2024–25 program completers131Pell Grant recipients2024–25 program count235Federal loan borrowers2024–25 unduplicated count
137Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$36,491Informational preview, not a final accountability result
Observed year-4 earnings$70,891$34,400 above the preliminary benchmark
Additional borrowing reported for this category: 15 Parent PLUS borrowers.
Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.
01 · PRICE CONTEXT$16,550
Institution-wide annual average net price, not this program’s price.
02 · BORROWING$21,875
Median federal debt across schools attended at this academic level.
03 · EARNINGS$70,891
Observed median earnings four full years after completion.
04 · REPAYMENT$232/mo
Estimated standard 10-year federal payment.
WHAT WILL IT COST?
Published college costs provide the starting point.
Your exact offering, aid, residency and time to finish determine the price you actually pay.
Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.
$51,621Year 1
$70,891Year 4
$75,907Year 5
CAN THE EARNINGS SUPPORT THE DEBT?
3.9% of gross monthly earnings
Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.
Gross monthly earnings$5,908
Estimated loan payment$232
110borrowers represented where reported
HOW DOES IT COMPARE?
$70,891 vs. $69,303
$1,588 above the national median for the same field and credential.
Same-field national median
WHAT WORK CAN IT LEAD TO?
Related occupations, wages and outlook.
Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.
BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$133,600 median wageWI estimate · 4,890 jobs · 11-2021$104,980–$176,080 middle 50% of WI wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$96,680 median wageWI estimate · 1,940 jobs · 25-1011$78,770–$132,340 middle 50% of WI wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$64,800 median wageWI estimate · 15,600 jobs · 13-1161$52,450–$89,560 middle 50% of WI wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$134,870 median wageWI estimate · 10,480 jobs · 11-2022$101,710–$178,660 middle 50% of WI wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$131,530 median wageWI estimate · 110 jobs · 11-2011$86,750–$157,190 middle 50% of WI wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$123,090 median wageWI estimate · 400 jobs · 11-2033$98,390–$172,040 middle 50% of WI wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$95,340 median wageWI estimate · 880 jobs · 15-1255$71,020–$103,530 middle 50% of WI wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$92,660 median wageWI estimate · 60 jobs · 19-3022$73,650–$118,170 middle 50% of WI wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$65,880 median wageWI estimate · 2,130 jobs · 13-1131$53,380–$82,420 middle 50% of WI wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
CENSUS EMPLOYMENT DESTINATIONS
Where graduates work five years later
The leading industries employing graduates in this college, broad field and credential group.
01
Finance and Insurance
about 17.0%02
Professional, Scientific, and Technical Services
about 16.3%03
Manufacturing
about 12.4%04
Management of Companies and Enterprises
about 8.5%05
Wholesale Trade
about 8.2%
Possible alternatives
Same degree, stronger on at least one reported measure.
Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.