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Marketing bachelor's degree at University of Wisconsin-Parkside

Kenosha, WI · Public

What this page covers

Federal data group related majors at the same college and degree level. One record can include several named programs or concentrations.

The short version

Reported earnings are below similar programs.

$7,289 below the national median for the same field and degree level.

Debt as a share of earnings
33.7% of annual earnings
Highest price with a positive payoff
Not reached
Modeled 10-year payoff
−25% · Negative payoff
Available price data
College-wide context only
PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

What stays fixed$62,014 observed annual earnings · 4 years of study · $45,000 alternative annual earnings · ten-year horizonThe marked price is this college’s institution-wide average net price, not the exact price of this program category. This is a sensitivity test, not a tuition quote or earnings forecast.
OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+35%Earnings growth, year 1 → 5$40,916 → $55,403
Not availableEarn above high-school thresholdGraduate count in the year-4 cohort
17Working in the college’s stateGraduate count in the year-4 cohort
23Year-5 earnings observationsCohort behind the year-5 median
47Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
Not availableRecent awardsIPEDS 2024–25 first-major completions in this field and credential
NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

119Students receiving federal aid2024–25 Title IV enrollment
21Federal-aid completers2024–25 program completers
58Pell Grant recipients2024–25 program count
51Federal loan borrowers2024–25 unduplicated count
25Graduates not recorded as employedHistorical federal cohort, three years after completion
Preliminary federal earnings benchmark$36,491Informational preview, not a final accountability result
Observed year-4 earnings$62,014$25,523 above the preliminary benchmark

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student. Completion and employment measures use older cohorts shown above and are not combined into the payoff estimate.

01 · PRICE CONTEXT$11,772

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$20,900

Median federal debt across schools attended at this academic level.

03 · EARNINGS$62,014

Observed median earnings four full years after completion.

04 · REPAYMENT$222/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

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AVERAGE NET PRICE$11,772Institution-wide annual figure
COST OF ATTENDANCE$18,199Institution-wide annual budget
ADMISSION RATE75.4%Institution context
COMPLETION RATE40.4%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$40,916Year 1
$62,014Year 4
$55,403Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

4.3% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,168
Estimated loan payment$222
47borrowers represented where reported
HOW DOES IT COMPARE?

$62,014 vs. $69,303

$7,289 below the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.
Marketing Managers$133,600 median wageWI estimate · 4,890 jobs · 11-2021$104,980–$176,080 middle 50% of WI wages+6.9% projected U.S. growth · 34,000 openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$96,680 median wageWI estimate · 1,940 jobs · 25-1011$78,770–$132,340 middle 50% of WI wages+5.9% projected U.S. growth · 7,600 openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$64,800 median wageWI estimate · 15,600 jobs · 13-1161$52,450–$89,560 middle 50% of WI wages+7.0% projected U.S. growth · 82,000 openings/yrTypical entry: Bachelor's degreeSales Managers$134,870 median wageWI estimate · 10,480 jobs · 11-2022$101,710–$178,660 middle 50% of WI wages+4.5% projected U.S. growth · 47,300 openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$131,530 median wageWI estimate · 110 jobs · 11-2011$86,750–$157,190 middle 50% of WI wages-3.7% projected U.S. growth · 2,300 openings/yrTypical entry: Bachelor's degreeFundraising Managers$123,090 median wageWI estimate · 400 jobs · 11-2033$98,390–$172,040 middle 50% of WI wages+5.4% projected U.S. growth · 3,700 openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$95,340 median wageWI estimate · 880 jobs · 15-1255$71,020–$103,530 middle 50% of WI wages+6.0% projected U.S. growth · 8,300 openings/yrTypical entry: Bachelor's degreeSurvey Researchers$92,660 median wageWI estimate · 60 jobs · 19-3022$73,650–$118,170 middle 50% of WI wages-4.8% projected U.S. growth · 600 openings/yrTypical entry: Master's degreeFundraisers$65,880 median wageWI estimate · 2,130 jobs · 13-1131$53,380–$82,420 middle 50% of WI wages+5.5% projected U.S. growth · 10,000 openings/yrTypical entry: Bachelor's degree
Possible alternatives

Same degree, stronger on at least one reported measure.

Every option below reports higher earnings, lower federal debt or a lower college-wide net price. Same-state options appear first.

Madison, WI

University of Wisconsin-Madison

$34,134 higher earnings · $400 less debt

Earnings
$96,148
Debt
$20,500
Annual net price
$17,354
View outcomes →
Milwaukee, WI

Marquette University

$20,219 higher earnings

Earnings
$82,233
Debt
$26,000
Annual net price
$31,487
View outcomes →
De Pere, WI

Saint Norbert College

$19,717 higher earnings

Earnings
$81,731
Debt
$27,000
Annual net price
$26,172
View outcomes →
Eau Claire, WI

University of Wisconsin-Eau Claire

$8,877 higher earnings

Earnings
$70,891
Debt
$21,875
Annual net price
$16,550
View outcomes →
Compare these programs →
DATA QUALITY

Check the evidence behind the estimate.

23 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

Calculate my payoff →