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General Sales, Merchandising and Related Marketing Operations bachelor's degree outcomes at University of Wisconsin-Madison

Madison, WI · Public · Federal field 5218

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+28%Earnings growth, year 1 → 5$57,760$73,814
Earn above high-school thresholdGraduate count in the year-4 cohort
19Working in the college’s stateGraduate count in the year-4 cohort
40Year-5 earnings observationsCohort behind the year-5 median
86Borrowers representedCohort behind the debt median
Not availableAwarding-school debtDebt attributed to the college granting the credential
01 · PRICE CONTEXT$17,354

Institution-wide annual average net price—not this program’s price.

02 · BORROWING$21,630

Median federal debt across schools attended at this academic level.

03 · EARNINGS$82,081

Observed median earnings four full years after completion.

04 · REPAYMENT$229/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your aid offer, residency and time to finish will determine the price you actually pay.

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AVERAGE NET PRICE$17,354Institution-wide annual figure
COST OF ATTENDANCE$28,679Institution-wide annual budget
ADMISSION RATE45.2%Institution context
COMPLETION RATE89.5%Institution-wide completion rate
WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$57,760Year 1
$82,081Year 4
$73,814Year 5
CAN THE EARNINGS SUPPORT THE DEBT?

3.3% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$6,840
Estimated loan payment$229
86borrowers represented where reported
HOW DOES IT COMPARE?

$82,081 vs. $75,399

$6,682 above the national median for the same field and credential.

Same-field national median
WHAT WORK CAN IT LEAD TO?

Related occupations from the official crosswalk.

These are fields the curriculum may prepare students for—not observed jobs held by this school’s graduates.

First-Line Supervisors of Retail Sales Workers41-1011Wholesale and Retail Buyers, Except Farm Products13-1022First-Line Supervisors of Non-Retail Sales Workers41-1012Purchasing Agents, Except Wholesale, Retail, and Farm Products13-1023Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products41-4012Sales and Related Workers, All Other41-9099Advertising Sales Agents41-3011Business Teachers, Postsecondary25-1011Demonstrators and Product Promoters41-9011Parts Salespersons41-2022Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products41-4011
IS THERE A BETTER ROUTE?

Comparable programs worth checking.

Same federal field and credential, ranked by observed earnings minus reported federal debt. Compare actual price, format and fit before deciding.

Salt Lake City, UT

Western Governors University

Earnings
$107,585
Debt
$24,272
View outcomes →
Birmingham, AL

University of Alabama at Birmingham

Earnings
$76,648
Debt
Not available
View outcomes →
DATA QUALITY

Check the evidence behind the estimate.

40 observations in the earnings cohort

June 10, 2026 College Scorecard release

Observed, estimated and contextual figures are labeled separately throughout this page

IS IT WORTH IT AT YOUR PRICE?

Your price and current earnings determine the result.

Add your grants, borrowing and current salary to estimate payment pressure, break-even time and ten-year payoff.

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