Marketing bachelor's degree programs in Michigan
Compare 20 reporting programs using the same federal field and bachelor's degree credential definition. Earnings are observed four years after completion.
Highest reported earnings in Michigan
Each bar uses the same field, credential, state and earnings year.
1Michigan State UniversityEast Lansing · $23,896 federal debt$90,4532Central Michigan UniversityMount Pleasant · $27,000 federal debt$75,6613University of Michigan-DearbornDearborn · $23,625 federal debt$73,3404Western Michigan UniversityKalamazoo · $25,750 federal debt$71,3715Grand Valley State UniversityAllendale · $25,000 federal debt$69,5926Oakland UniversityRochester Hills · $25,715 federal debt$69,4487Concordia University Ann ArborAnn Arbor · $26,000 federal debt$68,6068Northern Michigan UniversityMarquette · $23,000 federal debt$68,1579Wayne State UniversityDetroit · $24,382 federal debt$67,50410University of Michigan-FlintFlint · $29,000 federal debt$67,437
CAREER CONTEXT IN MI
What related occupations pay in Michigan
These are common occupational matches for this field, ranked by the strength of the federal education-to-occupation match.
11-2021Marketing Managers
- State median wage
- $138,510
- Middle 50% wage range
- $104,320–$181,720
- State employment
- 6,620
- Projected growth
- +6.9%
- Annual openings
- 34,000
25-1011Business Teachers, Postsecondary
- State median wage
- $111,190
- Middle 50% wage range
- $64,730–$163,360
- State employment
- 2,240
- Projected growth
- +5.9%
- Annual openings
- 7,600
13-1161Market Research Analysts and Marketing Specialists
- State median wage
- $66,780
- Middle 50% wage range
- $49,990–$97,820
- State employment
- 24,220
- Projected growth
- +7.0%
- Annual openings
- 82,000
11-2022Sales Managers
- State median wage
- $136,870
- Middle 50% wage range
- $96,790–$184,960
- State employment
- 17,950
- Projected growth
- +4.5%
- Annual openings
- 47,300
11-2033Fundraising Managers
- State median wage
- $113,360
- Middle 50% wage range
- $89,160–$149,100
- State employment
- 880
- Projected growth
- +5.4%
- Annual openings
- 3,700
11-2011Advertising and Promotions Managers
- State median wage
- $101,610
- Middle 50% wage range
- $83,330–$133,190
- State employment
- 220
- Projected growth
- -3.7%
- Annual openings
- 2,300
19-3022Survey Researchers
- State median wage
- $101,550
- Middle 50% wage range
- $76,210–$125,610
- State employment
- 150
- Projected growth
- -4.8%
- Annual openings
- 600
15-1255Web and Digital Interface Designers
- State median wage
- $81,010
- Middle 50% wage range
- $58,000–$113,120
- State employment
- 1,750
- Projected growth
- +6.0%
- Annual openings
- 8,300
Career wages and employment are BLS estimates for everyone working in each occupation in Michigan; they are not earnings or placement rates for graduates of these programs. Wage ranges show the distribution across workers, not an entry-to-experienced career path. Growth and annual openings are national 2025–35 projections. BLS reports openings in thousands; DegreeVerdict displays the corresponding job count. These figures provide labor-market context and are not used in DegreeVerdict payoff or ROI calculations.
ALL REPORTING PROGRAMS
Compare every available outcome
Sorted by observed year-4 earnings. Open a row for its exact college-and-degree profile.
| # | College | City | Median year-4 earnings | Median federal debt |
|---|---|---|---|---|
| 1 | Michigan State University | East Lansing | $90,453 | $23,896 |
| 2 | Central Michigan University | Mount Pleasant | $75,661 | $27,000 |
| 3 | University of Michigan-Dearborn | Dearborn | $73,340 | $23,625 |
| 4 | Western Michigan University | Kalamazoo | $71,371 | $25,750 |
| 5 | Grand Valley State University | Allendale | $69,592 | $25,000 |
| 6 | Oakland University | Rochester Hills | $69,448 | $25,715 |
| 7 | Concordia University Ann Arbor | Ann Arbor | $68,606 | $26,000 |
| 8 | Northern Michigan University | Marquette | $68,157 | $23,000 |
| 9 | Wayne State University | Detroit | $67,504 | $24,382 |
| 10 | University of Michigan-Flint | Flint | $67,437 | $29,000 |
| 11 | Adrian College | Adrian | $66,808 | $27,000 |
| 12 | Ferris State University | Big Rapids | $66,023 | $25,450 |
| 13 | Northwood University | Midland | $62,860 | $25,169 |
| 14 | Cornerstone University | Grand Rapids | $62,782 | $21,488 |
| 15 | Eastern Michigan University | Ypsilanti | $61,063 | $27,000 |
| 16 | Davenport University | Grand Rapids | $60,463 | $25,000 |
| 17 | Saginaw Valley State University | University Center | $58,783 | $26,000 |
| 18 | Walsh College | Troy | $58,073 | $15,150 |
| 19 | Baker College | Owosso | $54,164 | $36,504 |
| 20 | Alma College | Alma | $53,871 | Not available |
This is an observed-outcomes comparison, not a universal quality ranking. Missing and privacy-suppressed programs are excluded.
A quick read on Marketing in Michigan
What do Marketing bachelor's degree graduates earn in Michigan?
Across 20 reporting programs, the median observed earnings figure is $66,808 four years after completion.
How much federal debt is reported for these programs?
The median is $25,450 among the 19 programs reporting federal debt.
Which Michigan colleges report the highest earnings for this degree?
The table compares the same federal field, credential and earnings year. Michigan State University has the highest reported figure among the programs shown.