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Marketing bachelor's degree outcomes at Harding University

Searcy, AR · Private nonprofit · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings are close to the same-degree benchmark.

$6,745 below the national median for the same field and credential.

Debt pressure: 43.2% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −35% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$4,420

$8,000Annual price−$36,420

$16,000Annual price−$68,420

$22,000Current college-wide context−$92,420

$24,000Annual price−$100,420

$32,000Annual price−$132,420

$40,000Annual price−$164,420

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+33%Earnings growth, year 1 → 5$46,738 → $62,231

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

Not availableWorking in the college’s stateGraduate count in the year-4 cohort

22Year-5 earnings observationsCohort behind the year-5 median

20Borrowers representedCohort behind the debt median

Not availableAwarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$22,130

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$27,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$62,558

Observed median earnings four full years after completion.

04 · REPAYMENT$286/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$22,130Institution-wide annual figure

COST OF ATTENDANCE$39,534Institution-wide annual budget

ADMISSION RATE70.5%Institution context

COMPLETION RATE68.8%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$46,738Year 1

$62,558Year 4

$62,231Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

5.5% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,213

Estimated loan payment$286

20borrowers represented where reported

HOW DOES IT COMPARE?

$62,558 vs. $69,303

$6,745 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$136,520 median wageAR estimate · 1,860 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeMarket Research Analysts and Marketing Specialists$65,430 median wageAR estimate · 6,250 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$64,620 median wageAR estimate · 450 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeSales Managers$108,330 median wageAR estimate · 3,710 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$104,000 median wageU.S. estimate · 113,330 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$74,880 median wageAR estimate · 140 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$71,110 median wageAR estimate · 150 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$50,190 median wageAR estimate · 360 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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