← Program directoryPROGRAM-CATEGORY PAYOFF

Marketing bachelor's degree outcomes at Francis Marion University

Florence, SC · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$28,178 below the national median for the same field and credential.

Debt pressure: 73.3% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −117% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$218,750

$8,000Annual price−$250,750

$11,000Current college-wide context−$262,750

$16,000Annual price−$282,750

$24,000Annual price−$314,750

$32,000Annual price−$346,750

$40,000Annual price−$378,750

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+28%Earnings growth, year 1 → 5$32,494 → $41,726

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

Not availableWorking in the college’s stateGraduate count in the year-4 cohort

16Year-5 earnings observationsCohort behind the year-5 median

33Borrowers representedCohort behind the debt median

Not availableAwarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

01 · PRICE CONTEXT$11,386

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$30,125

Median federal debt across schools attended at this academic level.

03 · EARNINGS$41,125

Observed median earnings four full years after completion.

04 · REPAYMENT$319/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$11,386Institution-wide annual figure

COST OF ATTENDANCE$23,850Institution-wide annual budget

ADMISSION RATE86.4%Institution context

COMPLETION RATE43.4%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$32,494Year 1

$41,125Year 4

$41,726Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

9.3% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$3,427

Estimated loan payment$319

33borrowers represented where reported

HOW DOES IT COMPARE?

$41,125 vs. $69,303

$28,178 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$143,290 median wageSC estimate · 3,760 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$78,830 median wageSC estimate · 1,500 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$69,440 median wageSC estimate · 11,920 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$156,300 median wageSC estimate · 21,470 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeSales Managers$131,080 median wageSC estimate · 9,340 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$103,240 median wageSC estimate · 220 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$80,930 median wageSC estimate · 800 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$69,460 median wageU.S. estimate · 8,290 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$62,720 median wageSC estimate · 1,200 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

Possible alternatives