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Marketing bachelor's degree outcomes at University of Wisconsin-La Crosse

Name: Marketing Bachelor's Degree outcomes at University of Wisconsin-La Crosse
Creator: U.S. Department of Education

La Crosse, WI · Public · Federal field 5214

Data scope

Federal records group outcomes by college, four-digit field and credential level. A record may cover several catalog programs or concentrations.

The short version

Reported earnings trail the same-degree benchmark.

$8,112 below the national median for the same field and credential.

Debt pressure: 40.9% of annual earnings
Positive-payoff price ceiling: Not reached
10-year scenario: −34% · Negative payoff
Price evidence: College-wide context only

PRICE SENSITIVITY

The price can change the verdict.

Hold observed earnings constant and see how the modeled ten-year payoff changes as annual price rises.

← Negative payoff$0Positive payoff →

$0Annual price−$18,090

$8,000Annual price−$50,090

$16,000Current college-wide context−$82,090

$24,000Annual price−$114,090

$32,000Annual price−$146,090

$40,000Annual price−$178,090

OUTCOME SIGNALS

Graduate outcomes from several angles.

Follow earnings over time and inspect the cohort behind each federal measure.

+38%Earnings growth, year 1 → 5$46,432 → $64,117

Not availableEarn above high-school thresholdGraduate count in the year-4 cohort

69Working in the college’s stateGraduate count in the year-4 cohort

118Year-5 earnings observationsCohort behind the year-5 median

175Borrowers representedCohort behind the debt median

$17,108Awarding-school debtDebt attributed to the college granting the credential

Not availableRecent awardsIPEDS 2023–24 first-major completions in this field and credential

NEW FEDERAL PROGRAM CONTEXT

Size, aid and an earnings floor.

The Department of Education’s 2026 informational preview adds current program participation and a preliminary earnings comparison. It does not make a final eligibility determination.

513Students receiving federal aid2024–25 Title IV enrollment

97Federal-aid completers2024–25 program completers

141Pell Grant recipients2024–25 program count

378Federal loan borrowers2024–25 unduplicated count

Preliminary federal earnings benchmark$36,491Informational preview, not a final accountability result

Observed year-4 earnings$61,191$24,700 above the preliminary benchmark

Additional borrowing reported for this category: 29 Parent PLUS borrowers.

Source: U.S. Department of Education PPD:2026 informational preview. Program categories use OPEID, four-digit field and credential level; federal-aid counts do not represent every enrolled student.

01 · PRICE CONTEXT$16,210

Institution-wide annual average net price, not this program’s price.

02 · BORROWING$25,000

Median federal debt across schools attended at this academic level.

03 · EARNINGS$61,191

Observed median earnings four full years after completion.

04 · REPAYMENT$265/mo

Estimated standard 10-year federal payment.

WHAT WILL IT COST?

Published college costs provide the starting point.

Your exact offering, aid, residency and time to finish determine the price you actually pay.

Enter my price →

AVERAGE NET PRICE$16,210Institution-wide annual figure

COST OF ATTENDANCE$19,593Institution-wide annual budget

ADMISSION RATE75.5%Institution context

COMPLETION RATE71.0%Institution-wide completion rate

WHAT DO GRADUATES EARN?

Reported earnings after completion.

Each point may represent a different federal cohort. A missing bar means the figure was unavailable or suppressed.

$46,432Year 1

$61,191Year 4

$64,117Year 5

CAN THE EARNINGS SUPPORT THE DEBT?

5.2% of gross monthly earnings

Estimated monthly payment divided by observed gross monthly earnings. This excludes taxes, other debts and income-driven repayment.

Gross monthly earnings$5,099

Estimated loan payment$265

175borrowers represented where reported

HOW DOES IT COMPARE?

$61,191 vs. $69,303

$8,112 below the national median for the same field and credential.

Same-field national median

WHAT WORK CAN IT LEAD TO?

Related occupations, wages and outlook.

Official CIP–SOC links show careers the curriculum may prepare students for, not observed jobs held by this school’s graduates. BLS wages describe everyone working in an occupation.

BLS May 2025 wage estimates and 2025–35 employment projections.

Marketing Managers$133,600 median wageWI estimate · 4,890 jobs · 11-2021+6.9% projected U.S. growth · 34k openings/yrTypical entry: Bachelor's degreeBusiness Teachers, Postsecondary$96,680 median wageWI estimate · 1,940 jobs · 25-1011+5.9% projected U.S. growth · 7.6k openings/yrTypical entry: Doctoral or professional degreeMarket Research Analysts and Marketing Specialists$64,800 median wageWI estimate · 15,600 jobs · 13-1161+7.0% projected U.S. growth · 82k openings/yrTypical entry: Bachelor's degreeSales Managers$134,870 median wageWI estimate · 10,480 jobs · 11-2022+4.5% projected U.S. growth · 47.3k openings/yrTypical entry: Bachelor's degreeAdvertising and Promotions Managers$131,530 median wageWI estimate · 110 jobs · 11-2011-3.7% projected U.S. growth · 2.3k openings/yrTypical entry: Bachelor's degreeFundraising Managers$123,090 median wageWI estimate · 400 jobs · 11-2033+5.4% projected U.S. growth · 3.7k openings/yrTypical entry: Bachelor's degreeWeb and Digital Interface Designers$95,340 median wageWI estimate · 880 jobs · 15-1255+6.0% projected U.S. growth · 8.3k openings/yrTypical entry: Bachelor's degreeSurvey Researchers$92,660 median wageWI estimate · 60 jobs · 19-3022-4.8% projected U.S. growth · 0.6k openings/yrTypical entry: Master's degreeFundraisers$65,880 median wageWI estimate · 2,130 jobs · 13-1131+5.5% projected U.S. growth · 10k openings/yrTypical entry: Bachelor's degree

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